i • claim offers a new way to visualize argument—with 6 tutorials, an illustrated glossary, and over 70 multimedia arguments. The tutorials offer concrete overviews and interactive assignments on fundamental qualities good arguments share. Arguments make claims. They come from a specific context. They are driven by clear goals. They use support carefully. They consider multiple viewpoints. And they use logic. The glossary defines and illustrates 50 key terms from argument theory and classical rhetoric—tying each abstract concept to a contemporary visual example. The arguments section provides direct access to all the multimedia arguments on iclaim—over 70 arguments in all. This flexible visual index lets you browse the incredible variety of texts in multiple ways: by genre and medium (ads, comics, speeches, commercials); by type of appeal (ethos, logos, pathos); and by purpose (proposal, definition, evaluation). Minimum System Requirements: Windows 98, NT, 2000, or XP Macintosh OS 9, or X Launching iclaim visualizing argument Windows Insert the CD-ROM into the CD-ROM drive. Double-click on the “My Computer” icon on your desktop. Double-click on the “iclaim” CD-ROM icon in the “My Computer” window. (For most computers, the CD-ROM drive is designated the “D” drive.) Macintosh Insert the CD-ROM into the CD-ROM drive. Double-click on the “iclaim” CD-ROM icon that appears on your desktop. NOTE: When you use iclaim, the CD-ROM must be in the CD-ROM drive. Responding to the “read” and “compose” assignments on iclaim Click on the notebook paper icon in the introductory text for the assignment section of the tutorial. In the pop-up window that appears, click in the desired question’s text box. Type in your answer. When you are finished responding to the questions, click on either “Print” to print out your answers or “Email” to email your answers. If you choose to email your answers, you will need to fill out the “To” and “From” email address forms. To print the visuals in the “compose” assignment, click on the “print image” icon. NOTE: In order to email your answers to the questions in the assignments, you must be online. Technical Support For technical support, please contact us at bfwpub.com/techsupport, techsupport@bfwpub.com, or 800-936-6899. Contents tutorial 01: arguments make claims Cadillac advertisement Worst-Ever VMA Outfits Rewind Parents anti-drug advertisement Got Milk? advertisement Lou Gehrig speech Calvin and Hobbes comic tutorial 02: arguments have context Ninja comic I’m With Stupid book cover Gulf Wars movie poster The New York Times headline The Boston Globe headline Our Only Vietnam Deadline poster Adbusters Big Mac commercial tutorial 03: arguments have goals Volkswagen advertisement Aesop fable Bahamas commercial Income chart A Modest Proposal Sims Online video game trailer Remote control comic tutorial 04: arguments use support Black & Decker advertisement Every Second Counts book cover Honey Nut Cheerios box “Please Drive As If Your Children Played Here” street sign Be A Germ Stopper CDC poster Jesse Jackson speech Every Business Should Have a Plan poster “Water at the Equator” Death penalty spread tutorial 05: arguments consider multiple viewpoints DHL advertisement I Can’t Believe It’s Not Butter container Nature article Letter from a Birmingham Jail Refresh Yourself! Stop Smoking NIH brochure tutorial 06: arguments use logic Plains Farms Need Trees WPA poster Lincoln Pure White Lead label Careless Talk Costs Lives WPA poster #1 Hypocrite anti-drug advertisement Kerry Windsurfing campaign commercial Prozac comic “Are You Popular” social guidance film clip I Have a Dream Lustre-Creme Shampoo advertisement glossary ad hominem fallacy analogy anecdote (Hydroxycut advertisement) argument (no smoking sign) artistic and inartistic proofs assumption audience backing bandwagon appeal begging the question fallacy claim claim of cause claim of definition claim of policy claim of value cognitive dissonance credibility data deductive reasoning enthymeme epistemology ethos evidence fact fallacy framing, reframing god (and devil) terms grounds hasty generalization fallacy identification inductive reasoning inference logos major premise metaphor minor premise non sequitur fallacy operational definition opinion pathos post hoc, ergo propter hoc fallacy qualifier rebuttal Rogerian argumentation slippery slope fallacy STAR stasis theory straw man fallacy syllogism Toulmin schema tu quoque fallacy values warrant arguments I Can’t Believe It’s Not Butter container Nature article Letter from a Birmingham Jail Cadillac advertisement Worst-Ever VMA Outfits Rewind Parents anti-drug advertisement Got Milk? advertisement Lou Gehrig speech Calvin and Hobbes comic Ninja comic Adbusters Big Mac commercial I’m With Stupid book cover Gulf Wars movie poster Volkswagen ad Aesop fable Income chart Bahamas commercial A Modest Proposal Sims Online video game trailer Remote control comic Suffrage comic Kerry Windsurfing campaign commercial Careless Talk Costs Lives WPA poster #1 Hypocrite anti-drug advertisement Prozac comic “Are You Popular” social guidance film clip I Have a Dream Lustre-Creme Shampoo advertisement Every Second Counts book cover Jesse Jackson speech Honey Nut Cheerios box “Please Drive As If Your Children Played Here” street sign Black & Decker advertisement Be a Germ Stopper CDC poster Every Business Should Have a Plan poster “Water at the Equator” Death penalty spread DHL advertisement Refresh Yourself! Stop Smoking NIH brochure Lincoln Pure White Lead label BC comic Lego advertisement Hydroxycut advertisement Advice column U.S. News and World Report “The Numbers That Count” Cell phone comic Red Sox destiny headline Details Anthropology feature Dilbert comic “Harper’s Index” WWII poster Casual dress days comic CNN screenshot The New York Times headline The Boston Globe headline Christopher Reeve speech Power Bar wrapper The Low-Carb Baking and Dessert Cookbook cover W2 form Plains Farms Need Trees WPA poster Make a Plan - In a Moving Vehicle Good Health and Good Grades Go Together poster The Case for Democracy book cover Striking woman photograph Your Children Like These Low Rent Homes WPA poster OSHA anthrax screenshot OSHA cold stress equation NASA fact sheet Panda comic Fishing bumper sticker