• the amazing four-lens photo-photo-photo-photo camera
• one click - a four-picture series on one print
• no focusing, no aperture, no shutter-speed
• simple technology - a great idea
• the ultimate photographic challenge
• uses any 35mm film
• can be developed by any photo shop or laboratory

And in the Action Sampler Kit you also get:

• two Action Sampler Films; 200 ASA, 24 exposures; just perfect for your Action Sampler
• the ultimate Action Sampler brochure; 48 pages, tons of hot Action Sampling examples and all the tips and tricks you need to become a high-priest of Action Sampling
• authorisation to take part in the first Action Sampling Championship, to be held in New York in Autumn 1999, and membership in the International Lomographic Society