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By June 1969, we were being mentioned in underground papers such as the East Village Other. And then Nicholas von Hoffman wrote a full column on the Whole Earth Catalog that got syndicated all over the U.S. We were caught. We were famous. Of all the press notices we eventually got, from Time and Vogue to Hotcha! in Germany to a big article in Esquire, nothing had the business impact of one tiny mention in “Uncle Ben Sez” in the Detroit Free Press, where some reader asked, “How do we start a farm?” and Uncle Ben printed our address. We got hundreds and hundreds of subscriptions from that. We hired more people. Deposits at the bank were more frequent. The bank officers got more polite.

In September 1969, as I was driving up the hill from Menlo Park to

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Review

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12095149

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ORIGIN OF THE SPECIES & EVOLUTION THROUGH THE AGES

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5 of 19

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Menu

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• WHOLE EARTH
 • INTRODUCTION
  • ABOUT THE DISC
   • Genesis and Purpose

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