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CIFA-Thums Up Rural Games to Kick off with Painting Contest

• Painting Contest for students below 15 years on issues of rural themes
• To give an experience of participation for children along with parents

Hyderabad, 26 April, 2007: The 40-day long second edition of the CIFA-Thums Up Rural Games extravaganza organized by Consortium of Indian Farmers Associations (CIFA) and Hindustan Coca-Cola Beverages will kick off at the Fateh Maidan in Lal Bahadur Stadium with a colourful painting contest for school children here on Saturday.

The contest will be open for children below 15 years, with children expressing their thoughts and sentiments on rural ambience in canvass. Winners of the contest in different age groups will bag cash prizes and certificates from the organizers of the CIFA-Thums Up Rural Games.

The Rural Games will start in Hyderabad on April 28 and will move over to 19 other locations in the next 40 days before culminating with a grand finale on the first week of June.

The Rural Games is a unique experience being brought to the rural communities of the Andhra Pradesh by CIFA and Coca-Cola, the official sponsors of Olympics and FIFA football, with grand plans to extend it to neighboring states of Karnakata and Maharashtra from this year. The Games is being organized across Andhra Pradesh as part of Hindustan Coca-Cola’s Corporate Social Responsibility programme and it is the only such event of its kind anywhere in the country.

The Games when covered 19 centres in 14 districts across the state last year had evoked an enthusiastic response from rural communities with over 25,000 people cheering players in keenly contested matches. It is expected to attract many times more number of people this year.

For further information please contact:
Bapujee/Neha/Rahul, Hanmer & Partners: 040-66324621/64506905

 RURAL GAMES 2006