CIFA-Thums Up Rural Games leap across
the Region
• Andhra Pradesh leads
the way; Rural Games to reach Karnataka and Maharashtra
• Confederation of Indian Farmers Associations and Hindustan
Coca-Cola Beverages Private Limited renew commitment to
rural communities
• Second edition of CIFA-Thums Up Rural Games to cover 32
centers in three states
• Revamped and expanded scale of operations to enhance the
experience for participants, spectators and villagers
• Free medical and health camps to be an integral feature of
the events
• Public-Private-Partnerships to extend a range of information
services for benefit of villagers
Hyderabad, 25th April, 2007: Consortium of Indian Farmers
Associations (CIFA) and Hindustan Coca-Cola Beverages renewed
their commitment towards the rural communities and announced
the launch of the second edition of CIFA-Thums Up Rural Games
to be conducted in three States, viz. Andhra Pradesh, Karnataka
and Maharashtra, this year. The second edition of the Games
will cover 32 centres in these states with plans to extend
the reach to more locations and new states in the coming
years.
Inspired by the experience of last year, and encouraged
by the enthusiastic response from rural communities in Andhra
Pradesh, the partners have further revamped and expanded
the scale of operations to enhance the experience for participants,
spectators and villagers. This includes conducting free medical
and health camps as an integral part of the Games and provision
of a range of information services for the benefit of villagers
that will be offered on the strength of unique public-private
partnerships being forged with different agencies and organizations
such as the Indian Red Cross, Government’s Department
of Agriculture, Department of Health & Family Welfare,
and Velugu etc.
The 2007 edition of CIFA-Thums Up Rural Games
will be inaugurated at Lal Bahadur Stadium in Hyderabad on
April 28. The Games will then roll out across 20 other centres
almost back-to-back over the next one month in the first
leg. The schedule for conducting the Games in Karnataka and
Maharashtra is also being finalized and will be announced
soon.
Mr. P. Chengal Reddy, Secretary General of CIFA said, “This
is an innovative exercise to explore new benchmarks for public-private
partnerships that go beyond the conventional business relationships.
We are delighted to join hands with Hindustan Coca-Cola in
this initiative which has now become part of the company’s
corporate citizenship programme and is the only example of
its kind anywhere in the country”.
Mr.Deepak Kaul, Region Vice President of Hindustan Coca-Cola
Beverages Private Limited said, “The fist edition of
the CIFA-Thums Up Rural Games proved to be a learning ground
for us wherein we came closer to the communities and learnt
many
new things in the process. We believe that the objectives
of Rural Games would be fulfilled only if this initiative
is sustained over a long term and are therefore privileged
to renew our association with CIFA. Our significantly expanded
association is a reaffirmation of the company’s commitment
towards rural communities.”
For further information please contact:
Bapujee/Neha/Rahul, Hanmer & Partners: 040-66324621/64506905