Apple Store Contributing More Profit (Correction) -- In "Apple Store Reality Check" in TidBITS-410, I made a mistake in calculating how much money the Apple Store would contribute to Apple's bottom line if you assumed that all of the Apple Store sales would otherwise have gone through the dealer channel. In short, the additional 15 percent that Apple makes on direct sales should have been applied to the $144 million in orders, resulting in a $21.6 million profit above what Apple would have made if those sales came elsewhere. Thanks to alert readers Clive Bruton <clive@typonaut.demon.co.uk> and Peter Schoenrank <cps@uvic.ca> for setting us straight. [ACE]

<http://db.tidbits.com/article/04585>

Permanent article URL: http://db.tidbits.com/article/4610
This is a specially formatted version of this TidBITS article that removes colors, and optionally removes images; it's designed to minimize the use of ink and paper.
Unless otherwise noted, this article is copyright © 1998 TidBITS Publishing, Inc.. TidBITS is copyright © 2008 TidBITS Publishing Inc. Reuse governed by this Creative Commons License: http://www.tidbits.com/terms/.