This award goes to the intensely designed Pinnacle Micro booth, which had fully enclosed walls and ceiling and a funky green neon waterfall. The walls seemed to be a brushed aluminum with a three dimensional design etched into them in such a way that I kept looking into the wall trying to make sense of the pattern. Needless to say, I never did, and what with the booth's green and purple spotlights, bright green waterfall, and neon pink plastic flame thingies, I found it a truly a psychedelic experience, and not one I care to repeat soon. I wonder what they sell?