Where is the information for the Wacme contest and how do I participate?

Hint 1 of 8:

There is a poster on the outside of Jim's Gym that could be of some use.

Hint 2 of 8:

It is an advertisement for a Wacme contest.

Hint 3 of 8:

You will need the prize from the contest for proof of purchase at the Wacme
Outlet.

Hint 4 of 8:

You should take down the color-number on a piece of paper.

Hint 5 of 8:

Use the color-number on the touch-hue phone in the Irish Pub.