Marketing myopia

It's every marketer's dream to stumble on an USP (Unique Selling Proposition) and a rich potential market - a niche in an already well-established market that's going through a rough patch at the moment. Amiga serial link games would seem to fulfil those requirements, so why aren't there more of them?

Claims have been made that the market isn't there - "... they've never caught on because most people only have access to one Amiga," said Jon Hare of Sensible Software. But that isn't true any more. For instance, most houses in Britain have a second television of some kind, usually a portable. Round about 50 per cent of Amiga owners also own a monitor.

Buying another Amiga isn't going to set you back a great deal of money - second-hand A500s can be snapped up for around £100. Think of it as another peripheral, if need be, but think of it as a purchase that will greatly enhance your present home entertainment set-up.

And competition is supposed to be soothing for the soul. The character of the fellow competitors shines through while they compete. Styles are developed, strategies decided on, tactics adopted.

Now, it might seem like we're being overly grand, but where, for the price, are you going to find such wholesomely gratifying entertainment, a virtually real journey into the performance envelope of your competitive instincts? Not many places we'll wager.