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Re: going retail with Executor as it stands now is risky



>>>>> "Andrew" == Andres-Derrick ABALSA <(Andres-Derrick ABALSA) <abalsa@gwsmtp.hec.fr>> writes:
In article <s1732635.080@gwsmtp.hec.fr> Andres-Derrick ABALSA (Andres-Derrick ABALSA) <abalsa@gwsmtp.hec.fr> writes:


    Andrew> This is in response to someone who suggested selling
    Andrew> Executor through retail channels.  I don't feel Executor
    Andrew> is quite ready for that NOW.  ARDI could get into great
    Andrew> trouble right now with the product as it is, because of
    Andrew> consumer dissatisfaction. I suggest waiting for Executor
    Andrew> 3.0.  Executor is a great product. Let us be patient and
    Andrew> it will certainly be a success.

Andrew sent me a more detailed explanation of why he thinks we should
hold off until Executor 3 before we pursue retail channels.  I replied
with some key points about Executor and ARDI which I do not want to
reproduce here.

Andrew's private e-mail to me shows he knows what he's talking about,
although I think he overlooked a few key factors.

We appreciate Andrew's advice although we're unlikely to heed it.

--Cliff
ctm@ardi.com



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