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Re: going retail with Executor as it stands now is risky
>>>>> "Andrew" == Andres-Derrick ABALSA <(Andres-Derrick ABALSA) <abalsa@gwsmtp.hec.fr>> writes:
In article <s1732635.080@gwsmtp.hec.fr> Andres-Derrick ABALSA (Andres-Derrick ABALSA) <abalsa@gwsmtp.hec.fr> writes:
Andrew> This is in response to someone who suggested selling
Andrew> Executor through retail channels. I don't feel Executor
Andrew> is quite ready for that NOW. ARDI could get into great
Andrew> trouble right now with the product as it is, because of
Andrew> consumer dissatisfaction. I suggest waiting for Executor
Andrew> 3.0. Executor is a great product. Let us be patient and
Andrew> it will certainly be a success.
Andrew sent me a more detailed explanation of why he thinks we should
hold off until Executor 3 before we pursue retail channels. I replied
with some key points about Executor and ARDI which I do not want to
reproduce here.
Andrew's private e-mail to me shows he knows what he's talking about,
although I think he overlooked a few key factors.
We appreciate Andrew's advice although we're unlikely to heed it.
--Cliff
ctm@ardi.com
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