MicroExcel's Marketing Guide

MicroExcel's Marketing Guide assists authors in writing product descriptions that sell. It identifies specific elements a product description requires in order to prevent the average John Q. Public software shopper from dismissing it out of hand.

The Guide contains articles on several topics

  1. How the MX Shareware Database greatly expands shareware's market.
  2. A presentation of the classic Technology Adoption Life Cycle bell curve. Why the MAJORITY market segment is so critical and why shareware presently can not reach it.
  3. What a shareware product description must do to reach the MAJORITY market.
  4. Example descriptions with flaws followed by revisions.

Together these articles fully explain how the broader market works and how to write product descriptions that reach it. These articles are available in a ZIP file from MicroExcel's FTP site.

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