fX is a Fox network whose main focus is on live and informal programs centered around subjects of interest to the general public, like morning talk, collectibles, pets, music. As such, it's real and tangible, and, like all the interstitials, never high-tech, flashy, or overly-produced. The overall identity is a reflection of this thinking, and the logo - a three-dimensional object that can be placed in almost any real environment - reinforces the connection to the parent company, Fox Broadcasting, as well.
|
|