Are kids consumers of news? Studies show that television news viewership has declined among young people and newspaper use among kids is also down. But there are efforts to hook kids on the news in the form of news shows produced specifically for kids, news magazines for kids and programs that bring traditional news media into the classroom.
Girls have been an elusive market for the software industry, tending to favor relationship-building over shoot-'em-up fare. While some companies strive to fashion the perfect girls' game by incorporating the aspects girls seem to crave, others question whether there is any market there to tap at all.
Technology is being called upon to "protect" the child consumers of online content. As the number of censorial options for the Internet grows, Web developers whose target audience is kids need to know how blacklists, whitelists, trackers and ratings will affect whether or not their message is received or blocked.
National attention is focused on the ways in which the corporate sector taps the World Wide Web and commercial online services as a way to reach kids. BIG BLUE BOX asked representatives of both the nonprofit and corporate worlds to explore that fine line between communication and exploitation.
Kids are the pioneers of the digital world, staking their claim to cyber real estate in the form of Web pages created by kids, for kids. They're touting their achievements, sharing their interests, celebrating their families and linking visitors to the "kewlest" sites the Internet has to offer.![]()
To learn even more about BIG BLUE BOX and the trends we're investigating now, e-mail us at bigbluebox@bigblue.com.
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