Tucows Sponsorship Rate Card


Thank you for your interest in the TUCOWS's home page.

TUCOWS is one of the busiest sites on the Internet, making one of the hottest advertising venues on the Internet. TUCOWS's traffic is unparalleled in it’s genre, with over 6 million individuals visiting our sites world-wide each month.

As a TUCOWS Sponsor, your advertisement will be featured on one of the Web's most popular destinations. Your banner will be viewed by the thousands of visitors who return to TUCOWS's pages every day to search, surf, and download the newest software on the World Wide Web.

There's simply no better way to promote your own use of the Internet and direct visitors to your World Wide Web site. Limited space is available. We want to hear from you. Contact us today at tucowads@idirect.com or 1-800-798-1114. If you are located in the 416 area code, you can also reach us at (416) 233-7150.


SPONSORSHIP PROGRAMS


HOW TO RESERVE YOUR SPACE

Below is a list of things that TUCOWS must have in order to reserve your ad space. All materials are due to TUCOWS no later than three weeks prior to the Sponsorship start date and must adhere to the technical specifications. Please read carefully.

  1. CONTACT TUCOWS FOR AVAILABILITY.
  2. SEND SIGNED CONTRACT AND PURCHASE ORDER (Due date is fourteen days before the sponsor's start date.) Note: A Sponsorship cannot be reserved without a signed contract and a purchase order for an available slot.
  3. SEND GIF IMAGE (Due date is fourteen days before the sponsor's start date.) Send file as an Email attachment to tucowads@idirect.com . (No compression please.) Follow guidelines of the Tech Spec section. Filename must be in the following format: sponsor_ad.gif. Sponsor must give two weeks notice via email for a GIF change to occur (no exceptions).
  4. SEND URL (Due date is fourteen days before the sponsor's start date.) URLs follow this syntax: http://server.domain.com/file.type.


DEFINITIONS

IMPRESSIONS
The number of times a reader sees the Sponsor's banner image. This is a more advertiser-friendly way of determining exposure for an advertisement.

HITS
The number of times a server has been accessed. TUCOWS does not use this number when talking about advertising. It is a technical term, primarily meant for technical people. For example, if other sites say they have five "hits", they may actually have only one exposure. This is because the first "hit" is to download the HTML file, and the four other "hits" are to download the miages for that file. Don't be fooled! Other advertising venues may charge Sponsors as if their audience was five times as large as it really is if they price for hits.

CLICKS
The number of times TUCOWS readers have clicked on the ad banner.

CLICKS-PER-EXPOSURE
A ratio that indecates the success of a Sponsor in attracting people to click on their ad.

REDIRECTS
A mechanism TUCOWS uses to count visits to your site.


TERMS OF PAYMENT

  1. Sponsors will be invoiced upon receipt of Sponsorship confirmation.
  2. Payment is due net thirty days (30) from date of invoice receipt.
  3. Payment must accompany the Sponsorship contract.
  4. A signed contract must be delivered two weeks before publication date.
  5. Reservations


RESTRICTIONS

TUCOWS reserves the right to refuse any Sponsorship request, or to cancel Sponsorships that do not fulfill the obligations set in the contract. TUCOWS does not accept Sponsorship requests from organizations selling products or services related to alcohol, tobacco, firearms or pornography. This rate card is applicable to January, February & March, 1996 only. All previous rate cards are invalidated by this document. This document is not an offer of advertising space. It is a price sheet. TUCOWS reserves the right to make editorial changes to the advertising program, including but not limited to the substitution of one page for another, the placement of the ad on the page, and the frequency of ad banner changes for each Sponsor. Minimum cost per insertion regardless of CPM is $200.00 All prices stated are in US dollars.

TUCOWS MAKES NO GUARANTEE THAT USAGE STATISTICS WILL BE EQUAL TO ANY PUBLISHED NUMBERS AT ANY GIVEN TIME. TUCOWS SHALL NOT BE HELD LIABLE FOR ANY CLAIMS AS THEY RELATE TO SAID USAGE STATISTICS. TUCOWS PROVIDED SPONSOR WITH USAGE STATISTICS ONLY AS A COURTESY TO THE SPONSOR.


INTERNET@IDIRECT.COM INC.
ELECTRONIC ADVERTISING SPONSORSHIP AGREEMENT



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© Copyright 1996 - Scott A. Swedorski