Telling Search Engines what you want
them to do
The META Keywords tag on your web page is a way to tell search
engines what keywords you want them to index you with. Sounds good,
doesn't it? The bad news is that while many search engines used
to rely on META tags, more and more have abandoned this. However,
some still use them, so you should certainly pay attention to them.
The META Keywords tag goes between the <HEAD> and </HEAD>
tags on your web page. It looks like this:
<meta name="keywords" content="keyword1,
keyword2, keyword3, etc">
When creating your META tags, you should put all of the keywords
and phrases that are important and relevant to your site in the
list. Be sure to list the keywords and phrases in order of importance,
as this shows the engines which words are more important to you.
Keyword Weight
Most engines that read your meta tags will consider keywords more
important if there are fewer overall keywords in the tag. Look at
these two examples:
Site A:
<meta name="keywords" content="fly fishing,
fishing, alaska">
Site B:
<meta name="keywords" content="fly fishing,
fishing, alaska, bait, fisherman, tackle, poles, salmon">
Of the two sites, if an engine reads the META tags, Site A will
tend to do better for the key phrase 'fly fishing' than site B,
because the term occupies more of the overall keyword list than
in site B.
Keyword Repetition
Repeating keywords is a big no-no. Many engines consider this spamming.
For example:
<meta name="keywords" content="fishing,
fishing, fishing">
This is likely to get you ignored or banned.
Do it in AddWeb
AddWeb's Page Builder allows you to edit your META tags on all of
your pages very quickly and efficiently.
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