Bent Media case study: Discover Tulane
Discover Tulane, developed by Bent Media, is an interactive multimedia tour of Tulane University that was distributed to over 7,000 high school students worldwide. Discover Tulane allows prospective students to tour the university, learn more about the curriculum, academics, sports, social life -- and even fill out an application for admission via their personal computers.
Publish magazine recently named Discover Tulane 1994's Best Interactive Publication, and has been featured in Advertising Age, New Media magazine, USA Today, and NBC's Today Show.
The Shockwave version of Discover Tulane is an abreviated version of the original which was distributed on a single floppy disk. Discover Tulane was very successful both as an admission piece and as a public relations tool. Applicants for the 1994 freshman class increased by 17%, honor students applicants were up by 22%.
Discover Tulane also won a Silver Medal in CASE's 1995 "Interactive Media" awards competition.