The Search Engine Keyword Report displays a list of search engines and keywords that were used to visit your pages. If the user goes to a search engine which is contained in the SiteStats LIVE database, and goes to one of the pages with SiteStats LIVE code on it as a result of their search, the keyword/key phrase used, as well as the search engine code will be listed.
The value column allows you to calculate your perceived value of search engine generated traffic. You can change the value used in this report in the SiteStats LIVE settings. This helps you gauge return on investment you are getting from your search engine listings. Compare this to the ROI on paid advertising.