Page Advisor Tutorial - Reports
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Page Advisor Tutorial - Reports

The Page Advisor reports are pretty straight forward, but if you are not expecting this volume of information, they can be somewhat overwhelming.

While the Page Advisor Index is where you will get the information you need, the Page Advisor Glossary is where you can learn the terms used in the reports. These are not uncommon terms, for the most part, and this should be a simple read. This glossary is accessible from the reports, for specific terms and fields, by clicking the question mark icon qongr51 visible throughout the report.

A. Report Data

Starting off the reports is Name of Page, an indicator of the analyzed URL.
In this same section is Optimization for which Engine and Date/Time Compared. These fields indicate, first, what kind of analysis was made (we suggest general for bets results) and when the analysis was performed.

B. Keywords Analyzed

The Keywords Analyzed section of the report is where you will find a list of, you guessed it, keywords. Each keyword in this list is a link to analysis data comparing how well the page stands up to promoting that word. The analysis is based on averages of thousands of sites found in the top ten results of searches for hundreds of keywords. The percentages you will find to the right indicate a score for that keyword. It is unlikely that you will find any page reporting 100% for any keyword and a score of 80% is probably as high as you will ever see.

The reason for the seemingly low score is that, over a large number of sites, keywords are found in varying positions and frequencies (prominence and weight) within the tags and properties of a page. One example would be the 1% weight of a keyword within a header (H1) tag. Although the presence and use of a header tag may influence better listings in some engines, it is a rarely used tag. Therefore, the averages indicate, in this case, that about 1 in 100 websites contain a single word in an H1 tag. You can easily get away without using the tag, but it will affect your score in the reports.

Use common sense in reading the Page Advisor reports and balance the information it supplies you with against what you can and will do with the pages you analyze.