PageAdvisor Definitions
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· | Most search engines put very high value on words in the title when it comes to how highly your page ranks. Therefore, having keywords that are important to you in the title of your page will play a heavy role in boosting your rankings on many engines. Furthermore, in many cases, the closer your keyword is to the beginning of the title, and the percentage of the entire title occupied by the keyword may play a role in boosting your position.
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· | Most search engines will also use your title when listing your site. Therefore, if you have a meaningful title for your page, when people see your listing on a search engine, they will be more likely to understand what your website is about.
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Tips: Make your title meaningful. Give the reader a reason to visit your page. When it comes to search engine listings, most people will choose to (or not to) click through to your site based on what they see in the title. It is the first thing they see, and first impressions are lasting. Also avoid using all uppercase words as that will make your title difficult to read.
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Tips: You may consider using a few variations of the same word instead of repeating it. An example of this would be to use fish, fisherman, fishing, fly fishing. Also don't limit your keywords to single words.
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You can use phrases as well. Most people search with phrases, not single words, and you stand a better chance at getting high ranking on more focused phrases.
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· | The META Description is often used by search engines to describe your website in their listings. Usually, a search engine listing will have a Title and a description of the site listed. The Title is generally pulled from the Page Title, and the description is often taken from the META description if it exists. If there is no META Description, some search engines will try to guess what your site is about by reading text on the page. This will often lead to garbage in the listing, and can motivate web surfers to click through to a different site.
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· | Like other elements in the page, the META Description will be read by some search engines. Therefore, it helps them know more about your site. This can help boost your rankings. Beware, however, like with META Keywords, repeating the same text can cause your site to be penalized.
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Tips: Consider your META Description like a short summary of your website. Imagine you only have a short paragraph in which to convince people to visit your site. Write a brief summary, explaining what they will find on your site, and why they should be sure to visit it.
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Tips: Keep it short and simple, but make sure it conveys your point. A keyword/phrase that is meaningful in the heading can help you do better, but if it is not meaningful, it may confuse people reading it.
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Tips: Like all other areas of your page, don't overdo it, as some engines may think you are spamming them.
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· | Most search engines look for content. They are more intelligent than you probably imagine. Tell the story of your website in the body, but choose your wording carefully.
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· | Humans will see this page. Remember, if all goes well and you get good positioning, people that find you through the engines will see this page first. It is up to you to give them a reason to continue into your site instead of simply clicking their back button.
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