Knowledge Business Systems produce a monthly newsletter for existing and potential clients. About 2 years ago they took on a sandwich student from the local University and asked him to produce something better using desk-top publishing.
He put together an 8-page newsletter which includes photos and diagrams scanned in from other documents, clip-art from PowerPoint, and even cartoons. The overall impression now given is of a thoroughly professional company. About 1300 copies of the first issue in the new format were sent out and an amazing 250 enquiries were received, 50 of which led to sales leads. The quality of the newsletter is now so high that software and hardware manufacturers are prepared to pay for their products to be featured. The project is entirely self-funding.
| Case Study:
Knowledge Business Systems Chester-le-Street
Business: Computer Sales,
Service and Training
Staff: 15
PCs: 20
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