When it comes to entertainment media, the choice is big and getting bigger. Movies, television, radio, newspapers and magazines, and the pleasures they bring, have long been commonplace. Computers, once exclusively machines for business, are popping up everywhere. Never before have our lives been enriched by such a profusion of moving pictures, photographs, music, voice and text. Toshiba, in quest of fully-fledged multimedia, has been striving to develop a new media that enables storage of more information more compactly, is a breeze to use and handle, and offers superior performance in every respect. By sharing this vision with people in Hollywood, the source of so much of the planet's entertainment, and with those in the computer industry, Toshiba was able to refine the product concept and develop the technologies to realize it. The DVD is the fruit of that creative process.

Its application field extends from Hollywood to Silicon Valley: DVD-Video for movies, DVD-Audio for music and DVD-ROM for computer applications. In fact, DVD has a tremendous role to play wherever digital technology rules, that is, everywhere.