Color Management in Action
Firms that sell clothing through mail order catalogs and Web sites report the most common reason a customer returns an item is color: when the product arrived, it didn't match the color in the catalog or on the monitor. Working with managed color, however, these firms can ensure the original image is scanned accurately, the catalog or monitor displays the color correctly, the output device prints the color correctly, and the customers see the color as accurately as they are able.
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