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Apple Developer News


April 4, 1997, No. 51


MARKETING OPPORTUNITIES


Animation Festival Publicity

Here's a way to position your company as a leader in web-based animation: Digital City Los Angeles, a division of America Online, is looking for submissions to its First Annual Internet Animation Festival. Judging categories include

Winners of the festival will be announced and awarded prizes at the NATPE ANI/fx '97 Expo on May 10, 1997. Prizes include statuettes, certificates, software, and hardware. The deadline for submissions is quickly approaching, so to take advantage of this publicity, submit your entry by April 15 at this web site:

http://la.digitalcity.com/animation/

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Free International Macintosh Consultant Listing

MacDirectory Online, a global web- and print-based directory of Macintosh resources, is actively looking to add international Macintosh consultants to its online database. Use MacDirectory's quick online form to enter your company information:

http://www.macdirectory.com/pages/submitserv.html

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PRODUCTS AND TECHNOLOGIES


Hands-On Rhapsody Lab at WWDC

One of the best reasons to attend this year's Worldwide Developers Conference (May 13 to 16, San Jose, California) is to learn about the upcoming Rhapsody operating system and get hands-on access to it. In addition to about 20 sessions covering various aspects of Rhapsody, Apple will be hosting a Rhapsody Hands-On Lab.

At this lab, you'll have an opportunity to test the compatibility of your current Mac OS applications, extensions, and control panels on a very early version of Rhapsody's Mac OS Compatibility Environment, called "Blue Box." This will not be the full Blue Box implementation, but we expect that most software solutions that don't access hardware will run. Any specific restrictions will be listed at the WWDC lab.

Bring your applications on floppy disk, CD-ROM, or an external SCSI hard disk. Details on how to register for this lab will be available soon. Your feedback and compatibility issues will help us make Rhapsody a great product for you, Apple, and our customers.

In addition to an extensive Rhapsody track of sessions, WWDC will also include tracks on the Mac OS, interactive media, Internet technologies, and hardware--and you'll get a chance to network with Apple people and other developers.

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First Rhapsody Developer FAQ Posted

Apple established the rhapsody-dev-feedback@apple.com address so you can provide us with feedback on issues that you feel are critical for the success of Rhapsody and your products. After looking at the issues that developers have raised thus far, Rhapsody engineers have posted the first Rhapsody Developer FAQ (Frequently Asked Questions) list on the Apple Developer World site at:

http://devworld.apple.com/rhaptechfaq.html

As more becomes known about Rhapsody, the development team will post an updated version to the above web address. Apple Developer News will alert you when a new version of the Rhapsody Developer FAQ becomes available.

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Anniversary Macintosh Available to Developer Program Members

Apple has set aside a number of Twentieth Anniversary Macintosh computers for purchase by members of the Apple Developer Program. Ordering and pricing information will be sent to program members who reside in the United States, Germany, France, the United Kingdom, and Japan as soon as it is available. To read more about this innovative computer, which includes a television tuner, CD player, and Bose sound system, see the following press release:

http://product.info.apple.com/pr/press.releases/1997/q2/970319.pr.rel.mac.html

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Mac OS Moves From Biannual to Annual Major Releases

As a result of Apple's restructuring, the company has changed its delivery schedule for Mac OS releases in 1998. Instead of issuing two major annual releases, code-named "Allegro" and "Sonata," Apple will release only one, Allegro, in mid-1998. To make the latest system improvements readily available, Apple will ship two minor system updates (instead of one) between Mac OS 8 and Allegro. Rhapsody's anticipated ship date remains unchanged: the Rhapsody Developer Release is due in mid-1997, Rhapsody Premier Release is due in early 1998, and the Rhapsody Unified Release is due in mid-1998.

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Claris Home Page Named Best Web Authoring Tool

Claris Home Page beat out major competitors, Front Page (Microsoft) and PageMill (Adobe), to win the NetGuide Award for Best Web Authoring Tool. The first annual NetGuide Awards, presented by NetGuide magazine earlier this month at Spring Internet World in Los Angeles, "honor the most innovative and interesting Internet products and Web sites worldwide," according to NetGuide magazine.

Designed for novice-to-expert web page authors, Claris Home Page 2.0 lets users design and develop customized Web pages in minutes--without having to learn HTML. Claris Home Page 2.0 is available for Windows 95, Windows NT, and the Mac OS. To read the complete press release, visit the Claris web site:

http://www.claris.com/news/docs/rel-netguide-c.html

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Information Week's Article on the Mac OS Platform

Rich Levin of Information Week just published a thoughtful article, "Confessions of a Computer Atheist: Why It Pays to Keep an Open Mind About Platforms," that provides a strong vote of confidence for using Mac OS computers in corporate intranet applications.

In this article, Levin says, "If Apple can meet their delivery schedules, and deliver their next-generation operating system in 1998 as promised, the platform is as worthy of enterprise IT [information technology] consideration as any other alternative, net-centric, Java-based computing platform. In fact, it's more worthy, because over 25 million Macintosh computers boot up every day, compared to a handful of darn-near-prototype NCs."

To read the complete article (in the March 24, 1997, issue), visit this web site:

http://techweb.cmp.com/iw/author/runtime.htm

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OTHER DEVELOPER NEWS


U.S. Household Computer Penetration Topped 40 Percent in 1996

Here's some interesting data for developers selling products into the home market: Personal computer penetration in the United States household market rose above 40 percent for the first time ever in 1996, according to Computer Intelligence (CI). In preliminary findings from its 1997 Consumer Technology Index (CTI) study, CI found that more than 40 million U.S. households now own personal computers. In addition, also for the first time ever, more than 50 percent of households with children have personal computers. CI's preliminary figures show that the rise in household computers has been remarkably steady. The installed base in homes increased 4 percent from the end of 1992 to the end of 1994, and grew the same amount from the end of 1994 to the end of 1996. For more details on this study, see the CI press release:

http://www.ci.zd.com/news/ctic97.html

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EVENTS


Online Gaming Developer Day, April 25

Total Entertainment Network (TEN), an online multiplayer gaming network, announced that the first TEN Developer Day will be held Friday, April 25, at the Santa Clara Convention Center's Techmart, Santa Clara, California. Taking place just before the annual Computer Game Developers' Conference (CGDC), this free event is sponsored by Concentric Network Corporation, a leading gaming network services provider. The event will feature six presentations and panels geared to game developers interested in better understanding TEN's technology, network, and business strategy. In addition, TEN will present case studies on a number of games currently being integrated for online play.



L.A.-Area Macintosh Marketplace and Trade Show,
July 12

The 128K: Macintosh Marketplace and Trade Show is a monthly show and swap meet that will feature more than 1,000 Macintosh enthusiasts searching for hardware, software, and upgrades. The first one will be held on July 12 from 10 a.m. to 5 p.m. at the Glendale Civic Auditorium, located at 1401 North Verdugo Road, Glendale, California, in the heart of the Los Angeles metropolitan area.

For exhibitor rates and show information, contact Mel at 213-223-3701 or romelv@pacbell.net, or visit the show's web site:

http://www.dav3.com

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NEW SOFTWARE RELEASES


Newton Toolkit for Windows, Version 1.6

Apple just announced the availability of Newton Toolkit for Windows 1.6, an object-oriented development tool that enables Windows programmers to develop software for Newton OS-based mobile computers, including the new MessagePad 2000. Newton Toolkit for Windows 1.6 includes an object-oriented programming environment and complete documentation. The retail price for the kit is expected to be U.S.$ 150. For more product details, see the following press release:

http://product.info.apple.com/pr/press.releases/1997/q2/970326.pr.rel.nwtoolkit.html

To order, contact the Apple Developer Catalog at 1-800-282-2732 in the U.S, 1-800-637-0029 in Canada, or 1-716-871-6555 elsewhere. You can also order online:

http://www.devcatalog.apple.com

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WebBytes--POINTERS TO MORE NEWS AND SOFTWARE


A High-Tech Marketing Discussion Group

Bill Meade, an assistant professor of Marketing at the University of Missouri, is launching an online discussion on Geoffrey Moore's approach to high-tech marketing. Moore's books, "Crossing the Chasm" and "Inside the Tornado," help companies understand and take advantage of technology adoption life cycles. (Moore has also written several excellent Apple Directions articles in the past.) To sign on to the list, send an e-mail message to listserv@umslvma.umsl.edu with no subject and a one-line message body that says

     subscribe crosschs first-name last-name

Objectives of the list are discussed at

http://www.umsl.edu/~sbmeade/crosschs.html

If you have trouble signing on, contact Bill Meade at sbmeade@umslvma.umsl.edu or 314-521-0396.



More Mac OS User Classified Ads

ClassMac Classified Ads is a web site designed to give Mac OS users a place to buy and sell anything Macintosh-related. You can place a ClassMac Free Ad, which allows anyone to have a "For Sale" or "Wanted" ad. You can also place a ClassMac Deluxe Ad for U.S.$ 20, which buys you a 60-day listing, a banner ad, and other special features. Mention "EvangeList" or "MacWay Digest" in the "Comments or questions about ClassMac" area when you place the ad, and ClassMac will knock U.S.$ 5 off the ad fee. To place an ad, visit the ClassMac web site:

http://www.classmac.com/ (updated Nov. 18, 1997)



A Cool Mac OS Chat Application

To get some ideas on incorporating live chat capabilities into your customer support services or programs, check out this beta chat software from Excite. This new product, called Talk!, delivers "chat" capabilities free from the limitations of traditional chat rooms. With Virtual Places, any web site is now a live chat site where content is no longer separate from discussion. It includes advanced features such as avatars and gestures, buddy lists, auditoriums, and tours.

To check it out, visit this web site:

http://talk.excite.com

(Note as of Nov. 18, 1997: The above site work, but ADN could find no reference to the Talk! product.)



Another Mac OS Evangelism Site

MacKiDo Temple is a new Mac Evangelism site (with attitude and humor) that includes a well-organized listing of Macintosh myth rebuttals, news analysis, and reviews.

http://www.MacKiDo.com/



Corrected Site Address for MacinStuff Times

Here's the home page address (URL) for the MacinStuff Times web site, which we described last week:

http://www.informedusa.com/t/mactimes.html

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If you have any suggestions or comments regarding Apple Developer News, we'd like to hear from you. You can send an e-mail to

To provide feedback on the technologies discussed in this issue, send e- mail to the appropriate contact:


Copyright (c) 1997 Apple Computer, Inc. All rights reserved.

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