Here are some of the subjects the promoters would like to cover:
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You can find the complete column on page 13 of the August 4, 1997, issue and at the New Media web site:
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http://www.apple.com/home/focus/ckhaun.html
(NOTE: As of Nov. 20, 1997, the web page originally referred to is no longer available. --ADN staff)
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http://product.info.apple.com/pr/press.releases/1997/q4/970819.pr.rel.mandich.html
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Apple plans to continue the meetings on a quarterly basis. Senior Market Development Manager Bahman Dara, the creator and manager of the Customer Advisory Boards, explained that "ultimately the goal is to ensure that our technologies are not only true innovations but also meet the real-world business needs of our customers."
http://product.info.apple.com/pr/press.releases/1997/q4/970819.pr.rel.customers.html
(updated Nov 20, 1997)
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Seminars are located in major U.S. cities from September to November. You can register by calling 1-800-753-9628, ext. 200.
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For more information on these seminars, call 408-494-8378, or visit this web site:
InformINIT's author invites third-party developers to submit information on any system files that they've developed, either as stand-alone files or as files that support other applications or utilities. If you want your extensions and system files to be included in this resource, send descriptions to Dan Frakes at
To download InformINIT, visit this web site:
With the help of Macintosh loyalists across the country, a new independent Macintosh web site, called "Mac Requests," was unveiled on August 18. The mission of Mac Requests is to encourage the development of software for the Mac OS platform by bringing users with specific product needs together with developers who can create those products. Mac Requests takes requests from the Mac OS community and determines whether there is enough support to convince software developers to pursue it. The site also monitors the status of upcoming software and features a series of software developer awards. For more information, check out the Mac Requests web site:
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If you have any suggestions or comments regarding Apple Developer News, we'd like to hear from you. You can send an e-mail to
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MARKETING OPPORTUNITIES
Irish Internet Show Call for Speakers
The sponsors of the Internet Show, Ireland's largest business and consumer Internet exhibition, are currently looking for speakers with publishable papers. If you're interested in speaking at the conference, send a 500-word synopsis of your proposed talk, along with a short biography. The closing date for entries is Monday, September 15, 1997.
Please send proposals to Gerry McGovern at
gerry@nua.ie. To learn more about the show, which will be held on November 21, 1997, visit this web site:
Free Publicity for QuickTime-based Products
Developers with QuickTime-based products can have their products reviewed and their press releases posted, for no charge, in the QuickTime Gazette. The QuickTime Gazette is an independent, biweekly Internet newsletter that focuses on QuickTime and related technologies. It will provide an up-to-date look at QuickTime and QuickTime Media Layer happenings around the world. Send your product information to Ron Manke at RManke@Blackstone.ca. To look over the latest newsletter, see this web site:
PRODUCT AND TECHNOLOGY NEWS
More Positive Press on Mac OS 8
An Interview With the Lead Mac OS 8 Engineer
Integrating 759 software components into Mac OS 8 involved more decisions than a pretzel has salt. In a recent interview, lead engineer C.K. Haun tells how the engineering team tackled more than 150 possibilities a day to select the 759 best features for Mac OS 8. The interview is posted at this web site:
Apple Takes Back Mac OS Market Share From Other Vendors
During the second fiscal quarter of 1997, Apple won back some of the market share lost to third-party Mac OS-based computer manufacturers. According to Dataquest, the company's share of the Mac OS market increased to more than 80 percent, a 12 percent gain from the first quarter. To read MacWEEK's article on this topic, "Apple Picks Up a Little Speed," see this web site:
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OTHER DEVELOPER NEWS
Apple Is Working to Expand Its Asian Market
Developers interested in Apple's Asian market may want to read the Reuters article "Apple Looks to Asia to Boost Sales," posted on CNET on August 14. In this article, Steve Vamos, vice president and managing director of Apple Asia Pacific, is quoted as saying:
For more details, read the complete Reuters article:
Mitch Mandich Appointed as Senior Vice President of Apple Americas
Apple just announced that Mitch Mandich has been named senior vice president of Apple Americas. In this position, he'll be responsible for sales activities for all markets in the United States, Canada, and Latin America. Mandich was previously vice president of the North America Business Division. Prior to joining Apple in February, he was vice president of worldwide sales and services at NeXT Software, where he developed and led the strategy for Internet and client/server sales to enterprise customers. Mandich has more than 15 years of experience in the client/server industry, having held previous positions with Pyramid Technology, Tandem, and Unisys.
For more details, check out the complete press release:
Customer Advisory Board Provides Apple With Feedback
Apple has announced the successful close of the first series of meetings with its Customer Advisory Boards (CAB). The attendees, representing some of the largest corporations in the United States, discussed Apple's products and strategic direction, then examined the impact of Apple's future technology on their business. Over a span of eight days in July, 42 members of the CAB met separately with three groups at Apple: Publishing, Entertainment, and New Media (PEN); Science, Engineering, and Technology (SET); and the Apple Enterprise Group.
For more information on attendees and future meetings, see the full Apple press release:
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SOFTWARE AND DOCUMENTATION RELEASES
QuickTime 3.0 White Paper
To learn more about the increased performance, power, and flexibility of the new version of Apple's dynamic media engine, check out the QuickTime 3.0 White Paper. It discusses how people can use version 3.0 for video capture, editing, and playback on multiple platforms. It also discusses QuickTime 3.0's multiplatform capabilities, which will enable you to deploy content on all major personal computer platforms, including Windows 95, Windows NT 4.0, Mac OS System 7, and Mac OS 8. To read this paper, go to:
EVENTS
Free WebObjects Seminars
Apple is currently sponsoring free, half-day seminars that can show you how to create dynamic web sites using WebObjects, Apple's newly acquired web development tool. This seminar features live demonstrations of how WebObjects can be used to integrate a wide sampling of database structures and create great interactive web pages. Learn how other companies are using this technology to enhance their sales, services, and profitability. Seminars will be held all around the United States between August 26 and December 10. For seminar locations and times, call 1-800-753-9628, ext.200, or visit this web site:
Free "Tools for the Webmaster" Seminars
"Tools for the Webmaster" is a free seminar hosted by vendors whose tools and Internet solutions can dramatically improve your web sites and your webmasters' skills. In these sessions, you'll learn how to create interactive pages, capture visitor information, monitor Internet servers, optimize speed for peak times, ensure site security, and design searchable site indexes. You'll also see hardware and software solutions that are remarkably easy to install and integrate into mixed computer environments. Attendees also receive exclusive product discounts and a chance to win valuable giveaways.
Business Seminars for Silicon Valley Developers
The Center for Software Development (CSD) is a nonprofit organization that provides resources to software developers to help them successfully start and grow technology businesses. In the next few months, CSD is offering a variety of software business seminars at its Santa Clara site. Since Apple is a sponsor of CSD, Apple developers can attend any of these seminars free of charge. Developers can also use the center's testing facilities, which are often available on shorter notice than Apple's in-house compatibility labs. Here's a list of upcoming seminars:
WEB-BYTES--Pointers to More News and Software
A Call for Mac OS INITs
InformINIT is a shareware product that includes functional descriptions of Apple and third-party control panels, extensions, system files, and more. This information is extremely useful to technical support people and developers.
New Macintosh Web Site Debuts
With the help of Macintosh loyalists across the country, a new independent Macintosh web site, called "Mac Requests," was unveiled on August 18. The mission of Mac Requests is to encourage the development of software for the Mac OS platform by bringing users with specific product needs together with developers who can create those products. Mac Requests takes requests from the Mac OS community and determines whether there is enough support to convince software developers to pursue it. The site also monitors the status of upcoming software and features a series of software developer awards. For more information, check out the Mac Requests web site:
A List of New Mac OS Development Books
Apple Europe has compiled a useful list of new software development books, which includes live links to publishers, at this web site:
An Online Calendar of Computer Trade Shows
Apple Europe maintains a list of personal computer trade shows, which includes live links to registration web sites, at this address:
Author Thanks ADN Readers for Enthusiastic Response
The following note is from Gregg Williams at Apple Computer:
I want to thank the many (over 100!) people who have written me in response to the "Learn Rhapsody NOW!" article I sent last week. My monthly Apple Directions deadlines have kept me from reading them so far, but I plan (in my copious free time
Apple Developer News adfeedback@apple.com
Send Apple developer-related news items to
The ADN editor: kris@newbytech.com
To provide feedback on the technologies discussed in this issue, send e-
mail to the appropriate contact:
Rhapsody rhapsody-dev-feedback@apple.com
Copyright © 1997 Apple Computer, Inc. All rights reserved.
