Kingston Technology and Microsoft
Work Together To Unleash the Full
Power of Macintosh Systems
7/17/96 -Fountain Valley, CA
8 MB Memory Upgrade From Kingston
Now Available to Mac Users for $69
Recognizing an opportunity to maximize the productivity of Apple Macintosh
users while delivering ever greater efficiency to Macintosh systems, Kingston
Technology, in cooperation with Microsoft Corporation, is offering an 8 MB
DRAM memory upgrade to existing registered users of Microsoft Office
applications for Macintosh at the unprecedented price of $69 (including
second-day shipping and all applicable taxes).
Offered as part of the Microsoft Empowerment Pack, a suite of software tools
and upgrades from Microsoft and Apple Computer, the Kingston upgrade provides
the expanded memory necessary to make todays software tools as effective as
possible. The added memory will enhance the productivity of Macintosh systems,
enabling them to more easily run multiple applications simultaneously and
perform the increasingly demanding operations expected from todays
software programs.
Available for the entire Macintosh product family, the added memory from
Kingston will enhance the full capability of Microsoft software for the
Macintosh. Also included in the Microsoft Empowerment Pack is a suite of
utilities from Microsoft and Apple designed to enhance the Internet
capabilities of Microsoft productivity applications and to provide a central
source for System 7.5 updates.
"Initial customer feedback from this offer has been extremely enthusiastic",
explained Gary MacDonald, vice president of marketing for Kingston. "We
have already found great numbers of Macintosh users eager to tap into the
full potential of their software products by taking advantage of this
memory upgrade. Through this program, we hope to demonstrate that the
inherent speed and efficiency enhancements brought by memory, combined
with extremely attractive DRAM prices, make added memory one of the most
cost-effective ways computer owners can breathe life into new and existing
systems".
"The Microsoft Empowerment Pack represents a new era of cooperation for
Apple and Microsoft", said Dave Meltzer, Microsoft Corporations group
product manager for Macintosh applications. "This collaboration reinforces the
commitment of both companies to offer complementary technologies that
continue to benefit our mutual customers. We are very pleased to work
with Kingston on this memory offer."
In addition to being a leading manufacturer of memory modules, Kingston is
committed to manufacturing the highest quality products, compatible with
the varied needs of todays broad range of hardware products and operating
systems", Meltzer continued.
Through the Empowerment Pack Program, Kingston, Microsoft and Apple
Computer will be promoting these modules and the entire Empowerment Pack
in an advertising and direct mail campaign currently underway.
In addition to the memory offer from Kingston, the Empowerment Pack offers a
collection of Microsoft and Apple utilities and updates designed to
enhance the Internet capabilities of Microsoft productivity applications
and to provide a central source for system 7.5 updates. The pack includes:
The Microsoft Internet Explorer 2.0 Web Browser.
Internet Assistant 2.0 for Microsoft Word and Internet Assistant
for Microsoft Excel, HTML-conversion tools for web publishing.
Microsoft Word 6.0.1a Update.
System 7.5 Update 2.0 and System 7.5.3 Revision 2, the two latest
system updates from Apple.
Just as the microprocessor contributes to the overall performance of a
computer, so too does the DRAM memory impact the operation of a system,
said Jim McGregor, senior analyst for In-Stat. Since memory enhances the
productivity of the microprocessor, an upgrade of memory allows end-users
to realize their systems true levels of speed and efficiency. In
addition, with the memory components currently accounting for more than
22% of the total system cost of a computer, a memory offer such as
Kingstons is a significant savings for consumers.
To meet the needs of its customers, Kingston offers more than
2,200 memory products that support the diverse specifications of over 30
major brands of personal computers, workstations, printers, scanners, and
other electronic devices with specific memory requirements. Using a
just-in-time manufacturing model, Kingston designs memory modules to the
exact specifications of the individual machine and manufacturer to insure
the memory is completely compatible with the systems applications and
operating systems. To insure complete reliability, every memory product
is individually tested prior to shipping and is backed by a 24-hour
exchange policy.
The free Microsoft Empowerment Pack was mailed this month on CD-ROM to
registered users of Microsoft Office 4.2 for Macintosh, Microsoft Word 6.x
for Macintosh, Microsoft Excel 5.x for Macintosh and the Microsoft
PowerPoint presentation graphics program version 4.x for Macintosh.
Registered users of Microsoft Office 3.0 will receive a mail-in card to
receive the package. Other customers can download the software from the
Microsoft web site at http://www.microsoft.com/macoffice/.
Included in this mailing is an offer for Kingstons memory. These modules are
priced at $69 for upgrades to desktop computers and $149 for upgrades to
PowerBook systems. Guaranteed through September 30, 1996, all prices
include tax, shipping and handling.
For more information on Kingstons line of memory modules, or to order this
upgrade for your Macintosh system, contact Kingston Technology,
Monday-Friday, 7:00 a.m-6:00 p.m. at: 1-800-588-5428, Department MDS.
With $1.3 billion in sales in 1995, Kingston Technology is the recognized
leader in memory products in addition to providing quality processor,
networking and storage upgrades for PCs, workstations, laptops/portables
and laser printers. Kingston markets its products through a worldwide
network of distributors, major reseller chains and independent dealers.
Kingston is ISO 9001 certified as part of a continuing global effort to
assure customers the highest levels of both quality products and service.
Kingston and the Kingston logo are registered trademarks of Kingston
Technology Corporation. All rights reserved. Microsoft and PowerPoint are
registered trademarks of Microsoft Corporation. Apple and Macintosh are
registered trademarks and Mac and PowerBook are trademarks of Apple
Computer, Inc.