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Kingston Technology
Cuts Memory Module Prices by 50%

Fountain Valley, CA -- (September 3, 1996 )

Kingston Technology Company today announced an immediate price reduction of up to 50 percent on its entire line of memory products. This reduction, made possible by the further decline in DRAM component prices used by Kingston to manufacture its memory modules, will lower the Manufacturer's Suggested Retail Price of Kingston's product offerings to unprecedented levels compared to memory products offered by PC and workstation manufacturers. With this reduction, customers will be able to purchase memory for under $15 per megabyte.


Kingston has established a broad product line of more than 1,200 modules supporting more than 3,000 computers. Kingstons products are custom designed to the exact specifications of the individual machine and manufacturer to insure the memory is completely compatible and has the highest level of reliability possible. Kingston products support over 30 major brands of personal computers, workstations, servers, printers, scanners and other electronic devices.

In manufacturing memory modules, Kingston purchases DRAM components from the leading DRAM manufacturers, then assembles, tests and qualifies 100 percent of all its products prior to shipping. This is done using its highly acclaimed, just-in-time manufacturing model, which enables Kingston to avoid stockpiling of inventory and to optimize market and supply conditions.

Kingston has become one of the most influential companies in the global memory industry, with $1.3 billion in 1995 sales. The company says the reduced prices will not cause it to revise its projected 1996 sales of $1.6 billion. Kingston products are marketed through a worldwide network of distributors, major reseller chains, and independent dealers. Its customer list also includes Compaq, Digital, Hewlett-Packard, IBM, Sun Microsystems, Silicon Graphics Incorporated and Toshiba. Kingston was recently acquired by Softbank Corporation as one of its infrastructure companies which include Yahoo! and Ziff-Davis Publishing. Kingston is ISO 9001 certified as part of a continuing global effort to assure customers with the highest levels of both quality products and service.

Editor's Note: For additional information, or executive interviews, please contact Peggy Kelly, Kingston Technology Company, 17600 Newhope Street, Fountain Valley, CA 92708, (714) 435-2615 (Voice), 714/438-2720--(FAX).



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