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Kingston Technology Cuts Memory Prices

Fountain Valley, CA (June 13, 1997)

Kingston Technology Company today announced an immediate price reduction on a majority of its extensive line of memory products, some by as much as 25%. The reduction will be reflected on many of Kingstons most popular memory products and is expected to assist corporate migrations to advanced operating systems such as Windows 95 and Windows NT.

The main goal of the price reduction is to help facilitate the upgrade process of the installed base of system users moving to more complex operating systems and applications. "The timing is perfect. Following the success of our joint promotion with Microsoft, we are continuing to ride the wave in offering attractive prices on many of our most preferred modules, said Gary MacDonald, vice-president of sales and marketing, Kingston. "Many companies with diverse computing platforms are in the midst of upgrading their enterprise-wide computing systems to Windows 95 or Windows NT. Kingstons aim is to help facilitate the process.

The price adjustment is part of Kingstons continuing commitment to partnership with the sales channel, passing savings along whenever possible. Although the price reduction will not affect 100% of Kingstons memory product line, many of the modules supporting top systems such as Compaq and IBM will be subject to an average price drop of approximately 10%.

As the leading manufacturer of memory modules, Kingston is the standard of premier quality, playing a critical role in establishing price points for the market, continued MacDonald. Especially in the commercial market of the PC industry which serves Fortune 1000 type businesses and major system manufacturers, who constitute our primary customers, he added.

Kingston has established a broad product line of more than 1,400 modules supporting more than 4,000 computers. Kingstons products are custom designed to the requirements of the individual machine and manufacturer to insure the memory is fully compatible along with the highest level of reliability possible. Kingston products support over 30 major brands of personal computers, workstations, servers, printers, scanners and other electronic devices.

In manufacturing memory modules, Kingston purchases DRAM components from the leading DRAM manufacturers, then assembles, tests, and qualifies 100 percent of all its products prior to shipping. This is done using its highly acclaimed, just-in-time manufacturing model, which enables Kingston to avoid stockpiling of inventory in addition to optimizing market and supply conditions

Kingston has become one of the most influential companies in the global memory industry, with over $1 billion in 1996 sales. Kingston products are marketed through a worldwide network of distributors, major reseller chains, and independent dealers. In September of 1996, Kingston became part of Softbank Corporation as one of its infrastructure companies which include Yahoo! and Ziff-Davis Publishing. Kingston is ISO 9001 certified as part of a continuing global effort to assure customers with the highest levels of both quality products and service.

For additional information, or executive interviews, please contact:
    Peggy Kelly
    Kingston Technology Company
    17600 Newhope Street
    Fountain Valley, CA 92708
    (714) 435-2615 (Voice)
    714/438-2720--(FAX)



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