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7/17/96 -Fountain Valley, CA

8 MB Memory Upgrade From Kingston Now Available to Mac Users for $69

Recognizing an opportunity to maximize the productivity of Apple Macintosh users while delivering ever greater efficiency to Macintosh systems, Kingston Technology, in cooperation with Microsoft Corporation, is offering an 8 MB DRAM memory upgrade to existing registered users of Microsoft Office applications for Macintosh at the unprecedented price of $69 (including second-day shipping and all applicable taxes).

Offered as part of the Microsoft Empowerment Pack, a suite of software tools and upgrades from Microsoft and Apple Computer, the Kingston upgrade provides the expanded memory necessary to make todays software tools as effective as possible. The added memory will enhance the productivity of Macintosh systems, enabling them to more easily run multiple applications simultaneously and perform the increasingly demanding operations expected from todays software programs.

Available for the entire Macintosh product family, the added memory from Kingston will enhance the full capability of Microsoft software for the Macintosh. Also included in the Microsoft Empowerment Pack is a suite of utilities from Microsoft and Apple designed to enhance the Internet capabilities of Microsoft productivity applications and to provide a central source for System 7.5 updates.

Through the Empowerment Pack Program, Kingston, Microsoft and Apple Computer will be promoting these modules and the entire Empowerment Pack in an advertising and direct mail campaign currently underway.

In addition to the memory offer from Kingston, the Empowerment Pack offers a collection of Microsoft and Apple utilities and updates designed to enhance the Internet capabilities of Microsoft productivity applications and to provide a central source for system 7.5 updates. The pack includes: Just as the microprocessor contributes to the overall performance of a computer, so too does the DRAM memory impact the operation of a system, said Jim McGregor, senior analyst for In-Stat. Since memory enhances the productivity of the microprocessor, an upgrade of memory allows end-users to realize their systems true levels of speed and efficiency. In addition, with the memory components currently accounting for more than 22% of the total system cost of a computer, a memory offer such as Kingstons is a significant savings for consumers.

To meet the needs of its customers, Kingston offers more than 2,200 memory products that support the diverse specifications of over 30 major brands of personal computers, workstations, printers, scanners, and other electronic devices with specific memory requirements. Using a just-in-time manufacturing model, Kingston designs memory modules to the exact specifications of the individual machine and manufacturer to insure the memory is completely compatible with the systems applications and operating systems. To insure complete reliability, every memory product is individually tested prior to shipping and is backed by a 24-hour exchange policy.

The free Microsoft Empowerment Pack was mailed this month on CD-ROM to registered users of Microsoft Office 4.2 for Macintosh, Microsoft Word 6.x for Macintosh, Microsoft Excel 5.x for Macintosh and the Microsoft PowerPoint presentation graphics program version 4.x for Macintosh. Registered users of Microsoft Office 3.0 will receive a mail-in card to receive the package. Other customers can download the software from the Microsoft web site at http://www.microsoft.com/macoffice/. Included in this mailing is an offer for Kingstons memory. These modules are priced at $69 for upgrades to desktop computers and $149 for upgrades to PowerBook systems. Guaranteed through September 30, 1996, all prices include tax, shipping and handling.

For more information on Kingstons line of memory modules, or to order this upgrade for your Macintosh system, contact Kingston Technology, Monday-Friday, 7:00 a.m-6:00 p.m. at: 1-800-588-5428, Department MDS.

With $1.3 billion in sales in 1995, Kingston Technology is the recognized leader in memory products in addition to providing quality processor, networking and storage upgrades for PCs, workstations, laptops/portables and laser printers. Kingston markets its products through a worldwide network of distributors, major reseller chains and independent dealers. Kingston is ISO 9001 certified as part of a continuing global effort to assure customers the highest levels of both quality products and service.

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. Microsoft and PowerPoint are registered trademarks of Microsoft Corporation. Apple and Macintosh are registered trademarks and Mac and PowerBook are trademarks of Apple Computer, Inc.

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