Kingston Technology and Microsoft Help Users Break PC Productivity Barriers
Companies Announce Joint Offer of 32 MB of Desktop PC Memory for $199
Fountain Valley, CA, and Redmond, Wash.
(February 24, 1997)
Recognizing the key role that memory plays in enabling PCs to support today's
computing demands, Kingston Technology Co. and Microsoft Corp. today
announced a program to accelerate users' efficiency and productivity by
offering 32 MB of Kingston memory to users of Microsoft software for an
estimated retail price of only $199 (U.S.). This memory offer represents
a significant cost savings over the current market price of PC memory.
The proliferation of network communications, more intensive PC
multimedia, graphics and audio capabilities, and the Internet revolution
are ushering in a new era of business productivity - an era enabled by a
new generation of sophisticated microprocessors, operating systems and
application tools. Memory plays an important role in enhancing and
optimizing PC performance to meet the productivity expectations of today's
business computing environment.
This program, offered from Feb. 24 through May 31, 1997, is open
to all users of Microsoft software. The $199 offer of 32 MB of memory is
for most desktop systems. Prices on parity memory, error-correcting code
(ECC) memory, server memory, workstation memory, dual in-line memory
modules (DIMMs) and other specialty memory may vary. Memory for portable
systems is excluded from the offer. The offer is valid for customers in
the United States and Canada only.
"This program is a clear demonstration of both companies' desire
to deliver optimal system performance to our users," explained Gary
MacDonald, vice president of marketing at Kingston Technology. "With more
than two-thirds of the current installed base of corporate PCs based on a
486 or earlier microprocessor with 8 MB or less, today's business users
are not effectively positioned to take advantage of the tools at their
disposal. The additional 32 MB, boosting the performance of newer PCs and
offering an extremely cost-effective upgrade to older systems, will not
only enable users to meet performance demands today, but will pave the way
for advanced capabilities in the future."
"We've invested heavily in understanding the needs of our
customers and continuing to innovate in order to deliver on our vision of
Information at Your Fingertips," said Steve Ballmer, executive vice
president, sales and support at Microsoft. "The intelligence,
collaboration, Internet and intranet capabilities are some of the exciting
enhancements we are building into Microsoft products today. Given the
system-enhancing qualities of memory, customers taking advantage of this
offer will be able to affordably breathe new life into existing hardware
and take advantage of the latest innovations in PC software."
Customers interested in this offer may order memory modules from
their local reseller or call Kingston at (888) 435-5451 for more
information. Customers can obtain more information from either the
Kingston or the Microsoft Web site (http://www.kingston.com or
http://www.microsoft.com/promo/kingston.htm).
Kingston Technology manufactures and distributes more than 1,200
memory modules that support the individual requirements of more than 3,000
computers. Kingston's product line supports over 30 major brands of
personal computers, workstations, servers, printers, scanners and other
electronic devices.
All of Kingston's high-quality memory solutions are backed by
Kingston's leading design and delivery capabilities. Kingston custom
designs all of its products to the needs of the individual machine and
manufacturer, testing and qualifying each product before shipping, to
ensure customers of fully compatible memory products, optimized to provide
the highest level of performance for their particular systems.
About Kingston Technology Co.
With sales over $1 billion in 1996, Kingston Technology is the
recognized world leader in memory products in addition to providing
quality processor, networking and storage upgrades for PCs, workstations,
notebooks, servers and printers. Kingston markets its products through a
worldwide network of distributors, major reseller chains and independent
dealers. Kingston is ISO 9001 certified as part of a continuing global
effort to assure customers of the highest levels of both quality products
and service. In August of 1996, Kingston became the latest acquisition to
the Softbank Corp. family of companies. Softbank Corp. is the world's
largest publisher of computer-related magazines and books and is the
world's largest producer of technology-related trade shows and
expositions.
About Microsoft Corp.
Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader
in software for personal computers. The company offers a wide range of
products and services for business and personal use, each designed with
the mission of making it easier and more enjoyable for people to take
advantage of the full power of personal computing every day.
Microsoft is either a registered trademark or trademark of
Microsoft Corp. in the United States and/or other countries. Other
product and company names herein may be trademarks of their respective
owners.
Note to editors: If you are interested in viewing additional information
on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/corpinfo/
on Microsoft's corporate information pages.
Editor's Note:
For additional information, or executive interviews, please contact:
Peggy Kelly
Kingston Technology Company
17600 Newhope Street
Fountain Valley, CA 92708
(714) 435-2615 (Voice)
714/438-2720--(FAX)

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