ACOG - Venues - IBM

The Coca-Cola Official Olympic Pin Trading Center

The Tradition of Olympic Pin Trading

Originally designed as colorful badges to identify athletes, officials and the media, pins have changed hands since the first Modern Olympic Games in Athens in 1896, when Olympic athletes began exchanging pins as gestures of goodwill. Today, pin trading honors that tradition while spreading the spirit of the Games.

As the "most popular spectator sport of the Olympic Games," pin trading has become an enjoyable way for people to meet others from around the world and to take home a reminder of the Olympic Games. Pin trading is the ultimate accessible activity that offers an unrivaled Olympic experience for serious pin collectors and fascinated spectators alike. It is truly for the fans.

With the arrival of the 1996 Centennial Olympic Games, The Coca-Cola Company continues nearly 10 years of bringing the spectacle of Olympic pin trading to the fans through the Coca-Cola Official Olympic Pin Trading Centers.

Olympic Pin Trading in 1996

Coca-Cola Olympic Pin Trading Over the Years



Olympic Factoid
Pin trading was one of the most popular Olympic sports, with more than 1.2 million pins changing hands during the Games in the Coca Cola Pin Trading Center at Centennial Olympic Park.