ACOG - Sights and Sounds - IBM

SWATCH Photo Finish

Photo Finish images are time-lapse photographs taken at Olympic cycling, rowing, and athletic races. All competitors were photographed at the exact moments they crossed the finish lines. Then, Swatch pulled all the photos together and created one shot that showed the time/space difference between the first place finisher and all other competitors.

30 July, 1996

Rowing
Men's K2 1000m
Repechage 2
148 KB
All Photo Finish images provided courtesy of SWATCH

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Olympic Factoid
More tickets were sold to the competitions of the 1996 Games than to any other Olympic Games or sports event in history. The 8.6 million ticket sales figures topped sales to the Los Angeles and Barcelona Games combined.