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Pop!Up™ lets you survey web site visitors instantly!

Pop!Up™ lets you measure and enhance the loyalty of your e-commerce customers, the effectiveness of your web site and of your web advertising, and conduct many other kinds of market research. Pop!Up™ can tell you….

What will bring your most important visitors back to your site
Why visitors chose or chose not to buy something on your web site
What different categories of visitors liked and disliked about your site
How easily visitors could find your site on the web and what they were looking for on your site
Which of several banner ads your visitors find most compelling
How visitors' impressions of your brand or company changed after visiting your site Age, gender, and household income of your visitors
Computer, operating system and browser used by your visitors
How your site compares to others your visitors have experienced.

You can gather visitor feedback on different sections of your site by using Pop!Up™ on multiple pages. To ensure that survey results are not biased by visitors who come to your site frequently, Pop!Up™ questionnaires can include one or more questions about, and results cross-tabbed by, frequency of visit. At your option, "cookies" can be inserted into respondents' browsers to help ensure that they complete the survey only once.

 

Pop!Up-on-Exit™ Profile Customers as they Exit your Web site

PopUp-on-Exit™ system is the ideal way to gather information from web site customers and other visitors without interfering with their experiencing of your site. The PopUp-on-Exit™ system presents visitors with a pop-up survey when they exit your site, after they have completed their browsing, e-commerce, or other business. The extremely "lightweight" PopUp-on-Exit system requires minor modifications to just one page of your site, regardless of the number of pages from which visitors might exit the site, minimizing web site maintenance and impact on your staff.

PopUp-on-Exit™ surveys and profiling forms can tell you….

What will bring your most important customers back to your site
Why customers chose or chose not to buy something on your site
What different categories of visitors liked and disliked about your site
How easily visitors could find your site on the web and what they were looking for on your site
Which banner ads visitors find most compelling
How visitors' impressions of your brand or company changed after visiting your site Age, gender, and household income and other demographic profile information
Computer, operating system and browser used by your visitors
How your site compares to others your visitors have experienced.

 

Pop!Up-on-Exit™ and standard Pop!Up...

…are complementary. Standard Pop!Up surveys appear to visitors while they are visiting specific pages of your site. Standard Pop!Up is ideal for getting feedback from visitors before they enter your site, about a specific section of your site, or immediately after they have completed a specific action, such as making a purchase. In contrast, PopUp-on-Exit surveys appear to visitors when they leave your site from any page. PopUp-on-Exit is ideal if you wish to avoid interfering with the visitor’s experience of the site or to gather feedback on the visitor’s entire experience of the site.

Both PopUp-on-Exit and Standard Pop!Up work by installing a few lines of HTML into selected pages of the site on which the pop-up windows will appear. Standard Pop!Up is installed on every page on which pop-up windows appear. PopUp-on-Exit is installed on one or more pages that visitors will see before exiting the site.

Unlike passive links to surveys from pages of a site, both PopUp-on-Exit and Standard Pop!Up are pro-active. Visitors must take some action to respond to them, even if only to close the pop-up window. As a result, pop-up surveys can deliver up to 10 times the response rates of passive links to surveys.

 

Personalizing Surveys and Email Invitations™

By personalizing surveys and invitations to reflect the name, demographics, purchase history, service history, or any other characteristics of the respondent, Form Maker can…

increase the accuracy of survey responses
increase your survey's response rate
conserve your respondents' time
raise overall respondent satisfaction.

Personalization may range from simple – for example, "Dear Tom Hanks" instead of "Dear valued customer" – to extensive, as in…

Thank you for being a customer of Acme Corporation since 1993 – we appreciate your business! Your account executive is Alan Greenspan and your service rep is Martha Stewart. To serve you better, we would appreciate your feedback on the Acme EZ2use model you purchased six months ago on December 12, 1998.

Individual questions or entire web pages can be added to or omitted from a particular respondent's questionnaire. Respondents need not be asked questions for which the information about them is already available (e.g., date of birth) or which are not applicable.

 

Clock measurement and PRI Guard

Respondents may try to complete your web survey multiple times ("stuff the ballot box") to receive free incentives, to register dissatisfaction, or for any other reason. Or, web surfers who are not part of your target audience may happen across your web survey and complete it. Either of these can skew and invalidate survey results. But requiring your audience to remember and type in passwords creates an obstacle to their responding. Form Maker's unique Positive Respondent Identification™ (PRI) system ensures survey and data integrity without introducing respondent obstacles.

Positive Respondent Identification™ (PRI) ensures that only authorized respondents can access your web survey and that they can complete it only once. PRI inserts a unique ID code into the email invitation to the web survey for each respondent. Each email invitation contains a seperate id number, so the respondent does not have to type in, remember, or even be aware of the code. Before the survey is displayed, the PRI code is checked against a database to ensure that the code is valid and has not previously been used. If the code is valid, the survey is displayed. After the respondent completes the survey, the database is updated so the code cannot be used again. If a respondent tries to use a code that is invalid or has already been used, a message reporting that fact is displayed.

A clock will run on each survey, so that we can know how much time respondents spent to read survey questions.

 

Form Maker auto generate pop-up code: The Cut & Paste HTML Code:

Pop!Up™ Pop!Up-on-Exit™

The full path to your survey page:
html file

Never open a pop-up window again in periods of
hours

Never open a pop-up window again after receive submit in periods of:
days

Pop-up window size: Width Height

Occasion of open pop-up window:
percentage

Double Click on the right window to obtain the source. Insert it at the end of your page.