By personalizing surveys and invitations to reflect
the name, demographics, purchase history, service history, or any
other characteristics of the respondent, Form Maker can:
- increase the accuracy of survey responses
- increase your survey\'s response rate
- conserve your respondents\' time
- raise overall respondent satisfaction.
Personalization may range from simple for example,
"Dear Tom Hanks" instead of "Dear valued customer" to extensive,
as in
Thank you for being a customer
of Acme Corporation since 1993 we appreciate your business!
Your account executive is Alan Greenspan and your service rep
is Martha Stewart. To serve you better, we would appreciate
your feedback on the Acme EZ2use model you purchased six months
ago on December 12, 1998. |
Individual questions or entire web pages can be
added to or omitted from a particular respondent\'s questionnaire.
Respondents need not be asked questions for which the information
about them is already available (e.g., date of birth) or which are
not applicable.
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