B U S I N E S S


 How do I put my business on-line?

There are presently over 37,000 Australian organisation registered in com.au, all conducting business on-line. Before your business can join them, there are four basic steps you must take:

1. Plan your on-line business

2. Register your Internet name with Internet Names Australia

3. Choose your Internet service provider (ISP) to host your Internet address

4. Design a web site

 

1

To plan your on-line business is an important first step. Just like a regular business plan, you need to identify what your business wants to achieve by operating on-line.



2

By registering your Internet address at Internet Names Australia we ensure that each Internet address within the com.au is:

Unique
The first part of the Internet address - the name - is unique and must be either the complete commercial name or an abbreviation of the name. For example, Kookaburra Nursery can be abbreviated to kkn.com.au

Not a generic or an Australian place name
Internet addresses should not be misleading. For this reason a business cannot call itself 'australia.com.au' or 'clothes.com.au' because it cannot represent all of Australia or all clothes shops.

A bona fide commercial organisation
A commercial organisation can be any company, business name, financial institution or statutory corporation registered and trading in Australia. If your application meets these requirements, we'll register your Internet address and you have competed the second step towards being on-line.



3

The third step is choosing an Internet service provider. ISPs provide the connections to the Internet and host your web site. They also provide other services such as email and a dial-up connection (so you can access the Internet from anywhere via a telephone line). You can obtain a list of ISPs from our web site www.ina.com.au, or most Internet magazines provide national listings.


4

The final step is to design a web site which will allow you to provide all the facilities you require - such as secure on-line transactions, a database of all your products and services, and company and contact information.

 

For further information:

contact Internet Names Australia on 1800 354 595

or help@ina.com.au

 

 

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