Ad Mocks TGs
By Jami Ward
Last week's issue of PC Week (Oct. 12) magazine contained an ad for
Network Associates software that I feel was derogatory to transgendered
folks.
The graphic for the ad, which covered 2 pages, is attached to this
message. The text for the ad started out, "Maximize network uptime.
Minimize mistakes. Because it's what you don't know that could hurt
you." It then continues to discuss Network Associates network monitoring
tools, but ends with the final phrase, "It might just save you from an
embarrassing situation."
I know some others have already fired off
letters to Network Associates. I plan to do the same, as well as sending
a copy of my protest to PC Week.
I don't have e-mail addresses for the
folks at Network Associates, but their WWW site is www.nai.com and the
corporate officers that might be concerned are William Lundquist (CEO),
Peter Watkins (GM/VP Net Tools) and Srivats Sampath (VP Worldwide
Marketing).
The higher-ups at PC Week are Editor-in-Chief Eric Lundquist
(eric_lundquist@zd.com), Editor John Dodge (john_dodge@zd.com), Director
of Design Paul Schaffrath (paul_schaffrath@zd.com) and Managing Editor
Susan Troy (susan_troy@zd.com).
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