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August 1-15, 1996 |
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Get a Great Image and Save Some Money
Research shows that most small businesses have about $2,000 a year to
spend on marketing materials. That means they really need to get more
for their dollar in today's competitive market place.
One place to maximize budget is by creating your own marketing materials
- a customer newsletter, a product brochure, customer proposals, an invitation
to a special
sale, even business cards and letterhead.
You don't have to shell out money for high-priced desktop publishing suites
geared toward graphic arts professionals. You can save a lot of money -
and make some powerful marketing changes on your own - with
Microsoft® Publisher.
But I'm Not an Artist!
More than 48 percent of small business owners say they want to create their
own marketing materials, according to user research and surveys
conducted by the Software Publishers Association and LINK Resources.
But the typical small business owner is not a professional designer, nor
can many small businesses afford to hire ad agencies or design firms.
Instead, they have specific
business-related publishing tasks, clear purposes, and limited budgets. Unlike
professional
designers, small-business owners are interested in quickly, easily and economically
generating the most common publications. They want professional-looking results,
without professional-level costs or software learning curves.
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It's Wizardry
Microsoft Publisher gives small businesses "point and
click"
simplicity. Every aspect of the design process has been simplified,
so you get impressive publications in just a few easy steps. You save
time and money, and you get marketing materials with big-business looks
and pizzazz.
Just fill in the PageWizard(tm) design assistant questions and Publisher does the rest.
Wizards - a Microsoft innovation - are guides that automate the creation of marketing materials,
making it an easy, step-by-step process. Publisher includes almost 20 PageWizard
assistants to ensure cohesive design and consistency across all your marketing
materials, from letterhead and ads to brochures and invitations. In all, there are
more than 100 publication styles, 1,200 pieces of clip art, and 60 elegant and
distinctive fonts to enhance your publications and documents.
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Get a Great Deal on Microsoft Products
You can select Microsoft Publisher as a standalone tool or take
advantage of Microsoft's limited-time Value Pack Offers:
Home & Small Business Value Pack (CD format) for $249* ($349 Canadian)
Perfect for the small business looking for a great value package that’s loaded with all
the power of Microsoft Word for your word processing, Microsoft Excel for data
analysis, Microsoft Publisher for desktop publishing, and Microsoft Bookshelf for a
comprehensive set of reference tools!
Includes Microsoft Word, Microsoft Excel, Publisher
CD Deluxe & Bookshelf ’95, all for Windows 95
Also includes a $40 in-box rebate coupon for existing
users of Microsoft Word and Microsoft Excel
*Estimated retail price
Microsoft Word & Publisher Value Pack (CD format) for $129* ($179 Canadian)
Create professional-looking documents and materials with this value package that
provides your small business with great publishing tools from Microsoft Publisher for
Windows 95 and word processing tools from Microsoft Word for Windows 95.
*Estimated retail price
Publisher in Action
See the
Fuzzy Wuzzy Rug Company and
A Hike
And A Hydrant case studies to learn how two small
businesses used Microsoft Publisher-generated materials to
market themselves.
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