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August 1-15, 1996
The "Better Business" Bureau
Microsoft’s Small Business Council Gathers Experts

To better understand and support the needs of small companies in today’s rapid-fire business world, Microsoft has formed a "task force" consisting of a group of people who know small business issues best - entrepreneurs, small business authors, and marketing experts.

Through a national educational campaign, the Microsoft Small Business Council is working to help companies develop their expertise in a variety of business areas, such as marketing, communications, financial management, customer relations, the Internet, and new business prospecting.

Who’s on the Council?
Members of the council include Brad Edwards, entrepreneur and founder of My Fortune, Inc.; Dennis Eskow, former editor-in-chief of Home Office Computing magazine; Chuck Green, author of The Desktop Publisher’s Idea Book and Clip Art Crazy; Jay Conrad Levinson, author of the popular Guerrilla Marketing book series; and Paul Tulenko, syndicated and online columnist, and founder of the Paul Tulenko Institute, Inc.

Resources to help your business
The Council will meet quarterly to address issues of particular importance to small companies. Out of these meetings, the Council will develop white papers, seminars, lectures, online chats, tip sheets, and other useful information, which will be available online and in other sources. (For example, click here to view the Top Ten Marketing Strategies developed by the Council to help small businesses maximize limited budgets, or read excerpts from a recent Small Business Council chat session about marketing held on MSN.)

If you have questions for the Small Business Council, send e-mail to MSBC@edelman.com or mail them to Microsoft Small Business Council, 1500 Broadway, 25th Floor, New York, NY 10036.

The Microsoft Small Business Council is sponsored by Microsoft Publisher.