Questions Advertisers Ask

Why is advertising in an industry directory an important part of a company's advertising mix?
An integrated media campaign is necessary to break through media clutter. Directive media, such as yellow-pages, multiply the effectiveness of other ceative campaigns by controlling the moment of purchase, when the customer is looking for a company like yours and is ready to BUY. In fact, studies indicate that directories trail only trade shows as the primary source of buying information.


Why is it smart to advertise in the Yellow Pages of Golf?
If your company wanted to reach golf professionals, superintendents and club managers, you could advertise in three leading publications targeted to each group. But you would still miss over 14,000 industry leaders, and nearly 10,000 additional readers who are amongst the 95,000 readers of the Yellow Pages of Golf.


Does the Yellow Pages of Golf reach decision makers who buy of influence buying descisions?
Absolutely. 91.9% of our readers told us they make buying decisions for their facility, and nearly half say they spend more than $100,000 per year.


Is an ad buy in the Yellow Pages of Golf cost effective?
The standard for measuring effectiveness in advertising is cost-per-thousand (CPM) exposures. The CPM for the Yellow Pages of Golf is 75.5% LESS than the AVERAGE CPM for golf industry publications (in some cases, up to 86.6% lower). A lower CPM and higher initial circulation (183% MORE than the next largest golf industry publication) yield the most cost-effective targeted publication in the industry.


Is the Yellow Pages of Golf audited?
Because this directory is on the desk of virtually every decision-making professional in the golf business, some people ask why should we audit our distribution. But, to prove to ourselves that we truly have the largest circulated publication to the golf industry in North America, we commissioned Vera-Fast, an independent cirulation audit and market research firm from Rocky River, Ohio to perform an audit.


Is the Yellow Pages of Golf the only directory to be distributed to the North American golf market?
There are other golf directories. But the Yellow Pages of Golf delivers to the golf industry the most complete information including courses, resorts, retailers, club makers, golf schools, associations and organizations, as well as a classified listing of suppliers and manufactures for both the United States and Canada.


DON'T GET TEE'D OFF. FIND IT HERE. FIND IT FAST. LET YOUR FINGERS DO THE WALKING.