Adverts
| Home Video was something completely new
to the general public, and one of the problems the
manufacturers faced was how to sell it, how to let the
potential buyers know what they were getting. Perhaps the
most straightforward advert of all was RCA's campaign for
VHS in America: "Four hours. $1000.
SelectaVision". But this assumed a public who knew what these machines did. Some of the earlier products didn't have this advantage... Philips campaign for the original VCR machines was refreshingly accessible. A series of adverts showed how a video recorder could change your life: Soon, the competing formats had to stress their differences from, and benifits over, their rivals:
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