WWF's Climate Change Campaign


The 1980s was the hottest decade in a century and the 1990s may turn out to be hotter still. As the world swelters and global weather patterns seem on the verge of spiraling out of control, scientists believe the climate is changing faster than at any time in the last 10,000 years.

The situation is so serious, and the threat to many of the world’s most precious species and ecosystems so grave, that WWF has launched a major new campaign to try and halt climate change.

The greenhouse effect is real, and it’s happening now. Scientists are certain that emissions of greenhouse gases from the burning of fossil fuels such as coal and oil are causing climate change. We need your help to persuade Washington bureaucrats to stop delaying and take the steps necessary to prevent a climate catastrophe.

WWF's Campaign Targets

  • Reduction of CO2 emissions by at least 20% from 1990 levels by developed countries by the year 2005.

  • Promotion and widespread utilization of energy-efficient technologies in China, India, and eastern Europe.

  • Identification of the species and ecosystems most vulnerable to climate change and development of strategies for their conservation.
  • Picture of a panda

    Copyright 1996, The World Wide Fund For Nature