WWF's Living Planet Campaign is designed to make the last days of the 20th century a turning point in the efforts by WWF and others to preserve the global web of life. Through a worldwide effort, the Campaign seeks to bring together and highlight key parts of WWF's Global Conservation Programme to encourage people, corporations, and governments to take action for conservation. A prime tool advocated by the Campaign is the 'Gift to the Earth'.
By promoting the conservation and policy work being carried out under WWF's regional and transregional programmes and the TDAs, and by encouraging 'Gifts to the Earth' - significant voluntary contributions to conservation by individuals, governments, and business and industry - the Living Planet Campaign seeks to achieve three goals:
- Conserve Endangered Spaces
The main focus of this approach is to promote the Global 200 and to encourage national governments, corporations and international agencies to conserve representative examples of every habitat type by establishing networks of protected areas.
The Campaign aims to stimulate international action to save three critically endangered species: the tiger, the African black rhino, and the giant panda. Wherever appropriate, action will be taken to save other endangered species.
- Change patterns of resource consumption by promoting thoughtful use of the Earth's timber, fish, and fossil fuels
The Campaign seeks to change the ways we exploit the world's forests and oceans, and to halt the wasteful and inefficient use of coal, oil, and gas that is fuelling global climate change.