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Annual Report


REACHING THE WORLD

"Part of the excitement of the World Wide Web," says Robert SanGeorge, WWF International's Director of Communications, "is the number and variety of people you can reach. Currently the site is attracting one and a half million visits a week from over 100 countries."

Panda.org screen shot
Panda.org screen shot
WWF's site is the largest single conservation source on the World Wide Web, with more than 15,000 pages of constantly updated information, news, pictures, videos, and even a nature art gallery. "In planning it, we wanted to make it attractive and useful to a wide audience," says SanGeorge, "from politicians to school children and from academic researchers to the ordinary person with a concern for the natural world. It is interesting that the most used function on the site 'search', which means that our visitors are not just browsing, but looking for specific information."

The site, which has won awards from the BBC, USA Today, and Microsoft, carries information in English, French, and Spanish, but links with WWF National Organizations' sites mean that users can access information in many other languages, including German, Italian, and Japanese.

"Because the Internet is currently largely used by people in developed countries," says SanGeorge, "conventional media such as radio, TV, and print still have a significant role to play. But one of the great advantages of the Web is that we get instant feedback on what our users want from WWF. Based on this information, we constantly refine the site, almost on a daily basis. And the immediacy and interactive nature of the Web mean that it will not be long before the site becomes an important campaigning tool."

Come and see it for yourself - www.panda.org

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