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Innovative Ideas


 
Innovative Ideas


lightning strike The natural world is pointing the way towards new opportunities.

The natural world is vital to economic development. It is a source of income - just as it was in prehistoric times, when our ancestors depended on hunting, fishing and fruit-gathering to survive. And things are no different in today's high-tech global village, on the threshold of the 21st century.

This site does not talk about the serious risk of exhausting this vital source of income. Nor does it mention the continuing assault on wildlife. Instead, it talks about people's creative efforts to come up with bright ideas. Ideas which will generate employment and improve our competitive position in the global market. Ideas which will provide new sources of income, and which the world's wildlife is now encouraging us to find.

All over the world, people are talking about the weather. You can hear about it at your local shop, or on the evening news. Cyclones sweeping the Pacific and the Caribbean. The Antarctica melting away. Unrelenting drought in Southern Africa for the last ten years. Forest fires raging in North America. More rainfall in Europe. Rivers bursting their man-made banks.

The weather is costing us billions. Wetlands, which are so vital to our drinking-water supplies, are drying up. With global warming, 30 per cent of today's forests are likely to disappear - not including trees cut down for timber and firewood. Our climate is going haywire.

So what can we do about it? How can we reduce CO2 emissions? How can we help get things back under control?

By being creative. By coming up with bright ideas. They are there to be found, and they will benefit not just wildlife, but the economy as well.

The World Wide Fund for Nature urges governments, businesses and organizations to work together to find these ideas and put them into practice. Ideas which will benefit society. Ideas which builders, energy producers, hydraulic and civil engineers, indeed the whole of industry can turn to their advantage.

The World Wide Fund for Nature generates ideas in partnership with others. Protecting wildlife means much more than just setting up national parks - it means finding solutions which will benefit both man and nature.