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How we humans use natural resources the manner in which we produce and
consume is doing great harm to the Earth and to our future. The Living
Planet Campaign has set a series of specific targets to change the ways we
exploit the world's forests and oceans, and to halt
the wasteful and inefficient use of coal, oil, and gas that is fuelling
global climate change.
Uncontrolled trade in timber encourages bad forest management and,
ultimately, the degradation and destruction of forest habitat. Destructive
and indiscriminate fishing methods are causing catastrophic declines in fish
stocks, depriving future generations of food and seriously disrupting ocean
life. Current use of coal, oil, and gas is changing the global climate in
dangerous ways that undermine entire ecosystems and threaten life itself.
WWF seeks to ensure that forests are managed responsibly by encouraging
timber companies to log according to standards of sustainability and
motivating consumers to purchase forest products that are labelled and
certified as coming from these sustainably managed forests.
WWF will work to halt overfishing and destructive fishing practices, and
to motivate consumers to buy only seafood that has been certified and
labelled as having come from sustainable, well-managed fisheries.
WWF will mobilize public support for governments and business to reduce
CO2 emissions in industrialized countries by 20 per cent within the next
decade. Industrial countries are home to 26 per cent of the world's
population but consume 80 per cent of its energy, adding disproportionately
to global CO2 emissions.
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