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The independent certification of 25 million hectares by the year 2001.
Forest certification is a new and innovative tool which is already having impacts on forests
around the world by providing a market incentive for improved management.
Certification is one of the most rapidly developing 'soft policy tools' (i.e non-regulatory
instruments) which can be used to help the forest sector move into line with the principles of
sustainable development.
As forest certification is a market-based initiative WWF is targeting business to deliver the 25
million hectare by the year 2001. Development of national Buyers' Groups is being actively promoted by WWF
in a number of key timber consuming countries to help encourage producers and manufacturers to
switch to timber from independently certified well-managed forests, labelled with the FSC logo.
These groups, made up of consuming and retailing companies, should provide the necessary market
incentive to persuade logging companies that certification is not only viable but is, ultimately,
a positive marketing tool.
 Independent Certification |  Buyers' Groups |
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