Pakistan has a vast and diverse topography. Known as the land of many lands, its stark white valleys, sombre coniferous forests, snow capped peaks, and rugged mountain terrain provide habitat for a wide range of wild flora and fauna. Among these 31 of 188 animal species, 20 of 666 bird species, 5 of 174 reptile species, and approximately 500 of 6000 plant species are considered to be endangered.

The World Wide Fund for Nature's involvement in protecting Pakistan's wildlife dates back to the mid-1960s. In 1970, Pakistan Wildlife Appeal, a local NGO, became a WWF National Organization and changed its name to WWF-Pakistan, thus adding one more Affi liate National Organization to WWF's expanding family. The person behind Pakistan Wildlife Appeal was a local industrialist, Syed Babar Ali, who went on to become President of WWF-Pakistan.

WWF-Pakistan's head office is located in Lahore in the province of Punjab, with regional offices in the federal capital, Islamabad, and the provincial capitals of Karachi, Peshawar, Quetta, Gilgit and Muzaffarabad (Pakistan-Administered Kashmir). Project offices are located at Zhob, Chakwal and Chitral. With this extensive network of project and regional offices, and a total staff strength of about 60 persons, WWF-Pakistan is today the largest non-governmental conservation organization in Pakistan.

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