![]()
|
![]()
| |
Most of WWF's funds result from the generosity of individuals. In financial year (FY) 1997, 56 per cent of its income came either from personal donations (46 per cent), from trusts and foundations (3 per cent), or from legacies and bequests (7 per cent) lasting gifts to nature.
Governments and aid agencies have increased their funding to WWF almost threefold since 1993, and in FY 1997 this made up 23 per cent of the network's income. WWF is working with more than 30 such agencies, including Britain's Department for International Development, the Danish International Development Agency, the German Development Cooperation Agency, Development Cooperation of the Netherlands, and USAID. Corporate donations, sponsorships, and royalties earned from licensing the PANDA logo provide a further 7 per cent of WWF's income. Such alliances with business and industry benefit the companies through their visible link with the worldıs best-known conservation organization, while the natural world benefits from the funds raised. An Assurance In 1971, HRH Prince Bernhard of the Netherlands established The 1001: A Nature Trust by inviting 1,000 men and women to join him in making a substantial financial contribution to strengthening WWF as a conservation leader. The income from this special endowment fund goes towards covering the organization's overhead costs, enabling WWF to assure its donors that their contributions are spent directly on important conservation action. When vacancies occur, new members are invited to join The 1001 for a contribution of US$25,000. Conservation Leadership Fund "To achieve our ambitious conservation goals," say Rob Soutter, coordinator of WWF's Conservation Leadership Fund (CLF), "the organization needs a new level of strategic funding, where a donor makes a major investment to help WWF achieve such important long-term goals as the establishment of sustainable forest management on a global scale. These are investments, and we expect to build a close relationship with CLF donors, developing plans with them and reporting back regularly." The fund was launched in 1996, with the aim of raising US$20 million in three years. After just one year, almost US$10 million has been raised from 15 donors. "I would like to thank all those who have made these vital investments in conservation," says Soutter, "and invite others to join this initiative."
| ||
![]() ![]() ![]() ![]()
![]() |