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Our Philosophy


coastline at sunset WWF cannot save the world's nature alone. Our task is to convince people of the importance of saving nature. Therefore many WWF projects are model-projects which show others how to protect nature effectively.

WWF is also known as an organization which creates a structure in many projects all over the world, which enable them to eventually become independent of WWF support. Realizing their importance to the success of an initiative, WWF also now prefers to cooperate with local people in the execution of projects.