ENVIRONMENTAL EDUCATION AND CONSERVATION AWARENESS
- The development of a real conservation culture is still in its early stages in Indonesia. WWF's Communications Unit develops and runs several different kinds of outreach programmes and seeks to involve the general public, the government, local NGOs, a
nd the media in its efforts. Its main goal: to underscore the value of conservation to all Indonesians and to change the current attitudes towards the environment. The idea is to inspire individual and group action: the goal to help create a meaningful In
donesian 'conservation culture'.
WWF's outreach programme has been most successful in the area of media promotion. The partial privatization of television and radio broadcasting in Indonesia has opened up avenues for creating environmental awareness. Hundreds of private radio stations in
the country now receive the Indonesia Programme's monthly radio bulletin with environmental news and creative programming ideas. WWF also provides regional newspapers with a similar service, known as WWF Features, with translations of reports of WWF acti
vities and projects, as well as other conservation news, from around the world.
The Indonesia Programme's Communications Unit also sponsors regular forums, seminars and press briefings on important issues aimed at specific target audiences, primarily urban. These events have helped to spread its message among a wider audience and key
policymakers.
The communications programme includes the supervision of its Resource Center in Jakarta which maintains the WWF Indonesia Programme archive and serves as a library. It provides research scholarships and travel funding for Indonesian university students an
d government officials. It also sponsors the publication of the Programme's quarterly bilingual journal, Conservation Indonesia, as well as other books, posters, pamphlets and products that relate to environmental awareness and WWF projects.
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