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Annual Report


PRESIDENT'S MESSAGE


Ali WWF's role is one of leadership: of persuading others of the need for urgency; of demonstrating what can be done; and of building people's capacity to achieve long-term conservation for themselves. In this WWF remains realistic and clearly focused, ensuring that its projects have a quantifiable value and are within the range of the organization's capabilities. And WWF always asks itself what it can do on its own, and what can best be done in cooperation with others.

WWF knows that it must be accountable. The organization's priorities are clearly stated and it has set itself ambitious targets and timetables. Progress against these is regularly assessed and reported on, and where necessary the strategies for achieving them are altered.

WWF's ultimate goal of moving to a world where humankind lives in harmony with nature is an enormous undertaking. Although much has already been achieved, if we are to pass on to future generations a world that is fit for them to live in, there is much more to do. But I am confident that with your continuing help, and with the determination of my colleagues, WWF can make a vital difference.


Signature

S Babar Ali
President of the World Wide Fund For Nature
WWF International


WWF Network income 87-97

$


WWF Network expenditure 87-97

$

$ = US$ millions

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