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Tourists and foreigners aren't always aware of the environmental - and legal - consequences of buying certain types of wildlife products - souvenirs,
folk medicines and so on. So, in October, WWF-India and TRAFFIC-India launched a nationwide campaign, aimed at both tourists and public, called "Don't
Buy Trouble". This message is prominently displayed at the airport in New Delhi, and information about illegal wildlife trade is included on all
passenger disembarkation cards.
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