"We do not weave the web of life...we are just a strand in it. Whatever we do to the web...we do to ourselves."
-- Chief Seattle,
Dwamish Tribe, 1854

About the 'Web of Life'

The goals of the Living Planet Campaign are threefold:



The 'Web of Life' consists mainly of the Global 200 and the endangered animal and plant species which inhabit them. The Global 200 is a representation of some of the world's most outstanding and distinctive ecoregions. They have been identified through a comprehensive assessment of the world's biodiversity. A vast majority of all threatened animal and plant varieties depend on the Global 200 ecoregions for their very existence. Together these ecoregions form the 'Web of Life'.

This is a critical period for saving Life on Earth. Threats to the 'Web of Life' are on the increase and we are running out of time to find and implement solutions whereby we can live in harmony with the natural world and shape a future for our children as rich in natural resources and natural wonders as the one we ourselves enjoy.