Saving Engangered Species




How we humans use natural resources ­ the manner in which we produce and consume ­ is doing great harm to the Earth and to our future. The Living Planet Campaign has set a series of specific targets to change the ways we exploit the world's forests and oceans, and to halt What WWF is Doing the wasteful and inefficient use of coal, oil, and gas that is fuelling global climate change.

Uncontrolled trade in timber encourages bad forest management and, ultimately, the degradation and destruction of forest habitat. Destructive and indiscriminate fishing methods are causing catastrophic declines in fish stocks, depriving future generations of food and seriously disrupting ocean life. Current use of coal, oil, and gas is changing the global climate in dangerous ways that undermine entire ecosystems and threaten life itself. WWF seeks to ensure that forests are managed responsibly by encouraging timber companies to log according to standards of sustainability and motivating consumers to purchase forest products that are labelled and certified as coming from these sustainably managed forests.

WWF will work to halt overfishing and destructive fishing practices, and to motivate consumers to buy only seafood that has been certified and labelled as having come from sustainable, well-managed fisheries.

WWF will mobilize public support for governments and business to reduce CO2 emissions in industrialized countries by 20 per cent within the next decade. Industrial countries are home to 26 per cent of the world's population but consume 80 per cent of its energy, adding disproportionately to global CO2 emissions.