Case Study | Consumer Education and Lead Generation |
Client | USG Corporation |
Strategy | Enhance Visibility of USG Products Educate Consumers about USG Products |
Tactics | 3-Month Sponsorship HouseNet provided USG with a link connected to the USG logo. When clicked, users went to a page located within HouseNet listing six USG products. Users clicked on the product name and viewed photos and press releases describing the products. Users could then request more detailed information about the products by sending an e-mail to HouseNet. HouseNet fulfilled the product literature requests, and provided a direct link to USG's corporate Web site that featured a "How to Install Drywall" article. |
Results |
|
Testimonial | "USG was very happy with the HouseNet Sponsorship campaign. We
achieved the results that we were looking for by having HouseNet fulfill
more than 2,400 product literature requests within a 3-month period!" Marty Duffy, Marketing Communications Manager-USG |