Demographics/Site Traffic
Demographics/Site Traffic
HouseNet Audience
60% male
40% female
51% earn more than $50,000 annually
average age 35 years old
Home Improvement Visitors
83% plan to do a remodeling project
71% are home owners
50% are do-it- yourselfers
49% have recently remodeled their home
21% hired a contractor last year
Lawn and Garden Visitors
96% own and use power tools
85% own a cordless tool
76% have refinished furniture
24% have a vegetable garden
20% own a garden tiller or cultivator
75% have a flower garden
84% have a home workshop
50% compost their yard and garden waste
Site Traffic
total www monthly visitors - 120,000
www page impressions - 660,000