Owens Corning The Growth of Online Advertising Opportunities
The Growth of
Online Advertising
Opportunities

Why Advertise Online?
Whether your goal is to educate consumers, introduce new products, promote brand awareness, generate leads or drive traffic to your own web-site,
online advertising can be one of the most effective and efficient ways to put your name, products and services in front of the right consumers. The facts are emerging:
The Internet is the
fastest growing medium in history!(1)
  • adoption of the Internet has outpaced radio, TV and cable
Television audiences are migrating to the Internet!
  • more than 75% of PC users surveyed said that they gave up time spent watching television for time spent browsing the Internet(2)
Internet
demographics are attractive!
  • 42% of Internet users are women(3)
  • 65% of Internet users have household incomes above $50,000; compared with 35% of the US population(4)
  • average age is 35(5)
Who's Advertising Online & How Much Is Being Invested?
Several years ago, cable TV fought for a share of adver-tising; today it's a $6 billion industry.(6) The online world is expected to grow at an even quicker pace, with online advertising expenditures likely to reach $2.5 billion by the year 2000.(7)

Online communities like HouseNet are capturing about 20% of this advertising market share.(8) Smart marketers know that turning to a well-targeted, highly-trafficked online community like HouseNet makes the best advertising sense.

Sources: (1)Morgan Stanley Technology Research; (2)Forrester Research, Inc.; (3)Nielsen/Commerce Net; (4)SRI Consulting;
(5)GVU WWW User Survey; (6)(8)Internet Advertising Bureau; (7)Cowles/Simba.