Owens Corning Case Studies

Effective Advertising on HouseNet
CASE STUDY

Case Study Consumer Education and Lead Generation
Client USG Corporation
Strategy Enhance Visibility of USG Products
Educate Consumers about USG Products
Tactics 3-Month Sponsorship
HouseNet provided USG with a link connected to the USG logo. When clicked, users went to a page located within HouseNet listing six USG products. Users clicked on the product name and viewed photos and press releases describing the products. Users could then request more detailed information about the products by sending an e-mail to HouseNet. HouseNet fulfilled the product literature requests, and provided a direct link to USG's corporate Web site that featured a "How to Install Drywall" article.
Results
  • HouseNet fulfilled over 2,400 product literature requests within a 3-month period. USG obtained the names and addresses of those who requested literature.
  • USG's corporate Web site article "How To Install Drywall" became one of its Top Ten most requested pages.
Testimonial "USG was very happy with the HouseNet Sponsorship campaign. We achieved the results that we were looking for by having HouseNet fulfill more than 2,400 product literature requests within a 3-month period!"
Marty Duffy, Marketing Communications Manager-USG