Why Advertise
Online?
Whether your goal is to educate consumers, introduce new products, promote brand awareness, generate leads or drive traffic to your own web-site, online advertising can be one of the most effective and efficient ways to put your name, products and services in front of the right consumers. The facts are emerging: The Internet is the fastest growing medium in history!(1)
|
Television
audiences
are migrating
to the
Internet!
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Who's Advertising
Online & How Much
Is Being Invested?
Several years ago, cable TV fought for a share of adver-tising; today it's a $6 billion industry.(6) The online world is expected to grow at an even quicker pace, with online advertising expenditures likely to reach $2.5 billion by the year 2000.(7) Online communities like HouseNet are capturing about 20% of this advertising market share.(8) Smart marketers know that turning to a well-targeted, highly-trafficked online community like HouseNet makes the best advertising sense. |
Sources: (1)Morgan Stanley Technology Research; (2)Forrester Research, Inc.; (3)Nielsen/Commerce Net;
(4)SRI Consulting; (5)GVU WWW User Survey; (6)(8)Internet Advertising Bureau; (7)Cowles/Simba. |