Visit Nepal 1998

STEERING NEPAL'S TOURISM INTO THE 21ST CENTURY.........

Nepal as a nation has resolved to revitalise her tourism industry. Tourism inNepal, is the most important sector of the economy after agriculture, and contributes substantially to uplifting the quality of life of her people. As a socio-economic activity, tourism touches the life of every Nepali citizen in one way or another.

Officially declared by His Majesty's Government, "Visit Nepal '98" is today a policy priority for Nepal, to uplift the quality of products and services offered to our visitors. Through this effort, Nepal endeavours to achieve higher yields from tourism. Nepal not only will invite more visitors, but will strive to improve its infrastructure, address issues of environmental degradation and seeks to have more quality visitors. Visitors such as you, who are sensitive to preserving the destination's natural and cultural heritage and will pay the right price for right value.

"Visit Nepal ' 98" is the launching pad we have, to achieve this objective. It is not just a year when Nepal will have festivities, invite you to visit us and have new products on offer. It is our industry's combined resolve to work towards a process to ensure that we deliver quality in our products, excellence in service, fully involve all our citizens in tourism and obtain the most yield from it to benefit our country, our people, our business partners and our visitors.

OUR THEME AND SLOGAN

Our theme for "Visit Nepal ' 98" is A sustainable habitat through sustainable tourism" and our marketing slogan is "Visit Nepal '98 - A WORLD OF ITS OWN". The theme highlights the need to make tourism work better for Nepal and ensures we develop environmentally sound products, inprove our service standards and distribute the benefits of tourism to our people in the cities and the remotest regions alike. The marketing slogan tells you that there is a 'world' in Nepal that you need to discover or further explore for yourself. We remind you that our natural resources are unique and that ours' is a living heritage. We remind you that our people are friendly and hospitable and our products range is diverse. We invite you to visit us to discover or re-explore the unique 'world' out here.

SPECIFIC OBJECTIVES

The objectives we need to achieve are:

A lot of work is already being done in Nepal by the government, the tourism industry and all other related sectors to achieve these objectives. A lot more will be done between now and 1998. The success of our efforts will depend greatly on your support to our efforts.

ACTIVITY FOCUS

The three major activity areas for "Visit Nepal Year '98" are:

HOW DO WE ACHIEVE THEME?

Through our activities,

TOGETHER, WE CAN DO IT !

We know you love Nepal, we know you care about this country and our people. Who else but you can be a better Ambassador for Nepal out there in the world arena.

We need to work together, to make "Visit Nepal ' 98" work for all of us. All systems in Nepal are geared to offer the highest priority to "Visit Nepal '98" project. It is now a part of a national strategy to reposition Nepal's image.

"Visit Nepal '98" is Nepal's launch pad to steer ourselves into the 21st century. It is a project of all Nepal and of the world. It needs your help and support to make it work.

We call on you to please spread the message of the new revitalisation of our tourism and of "Visit Nepal '98". Please fax or mail a copy of this brochure to your friends and call on their support too.

"Visit Nepal '98" is our project. It is our project. Together we can make it work for Nepal and the world of travel and tourism. Together, with our collective effort and with one voice, we can do it.

Together, we need to work................

............... for 1998 and beyond.

Please contact the Visit Nepal '98 - Secretariat to learn more about the special programmes and events we have on offer and on how you can participate and further support our efforts:

APPEAL

To trekkers and nature lovers

Visit Nepal '98 requests you to observe the following trekking rules:

A Visitor's Guide to Sacred Sites

Namaste and Welcome to Nepal

The serenity and grandeur of the rich culture and natural heritage attract many visitors like you to Nepal every day. The cultural heritage of Nepal is a living entity. Many religious shrines are in daily use and their potency is realized through the veneration expected ofthe believers and the visitors.

Though Buddhist and Hindu traditions differ in their religious practices, Nepal has had such a long history of harmonious syncriestic development of both the traditions alongside each other that many Hindus revere and visit Buddhist shrines just as many Buddhists revere and visit Hindu shrines. You are welcome to visit all our shrines. By following some guidelines you can be a helpful visitor in our time honoured way of life. These, we believe, can make your visit more pleasant and meaningful to you as well as to us.

Thank you for your co-operation to make this country beautiful. Have a nice journey !
Visit Nepal '98 - Secretariat
Ministry of Tourism & Civil Aviation
Singha Durbar, Kathmandu
Phone: (977-1) 228847
Fax: : (977-1) 227758
e-mail : visitnepal98@mos.com.np