For Immediate Release:
October 07, 1996
V.I. America's Cup Merchandise Hits Market
St. Thomas, October 7th, 1996 -
Taking advantage of its proximity to St. Thomas' Charlotte Amalie Harbor - the Caribbean's premier cruise ship port-of call and tourist shopping mecca - the Virgin Islands America's Cup Challenge (VIACC) announces the late-October opening of its first retail outlet for official Virgin Islands America's Cup Team merchandise.
According to Steve Morton, the V.I. Operations Manager charged with launching retail marketing efforts, the downtown Hibiscus Alley outlet is ideally located to intersect shopper traffic entering from both Main Street (Dronnigens Gade) and the Charlotte Amalie Waterfront.
"Merchandising provides substantial source of income for most America's Cup campaigns and we're no exception," explains Morton, the Director of Marketing for Little Switzerland before joining the syndicate.
"Based in the heart of a popular tourist destination with 1.7 million visitors annually, the VIACC is well situated to maximize its unique advantage in the U.S. Virgin Islands while it develops additional outlets abroad."
The initial line of officially-licensed Virgin Islands America's Cup Team merchanise offers tee-shirts, jackets, caps, active wear, and pins, all bearing the syndicate's trademarked insignia.
Occupying a prime spot in the downtown shopping district the Hibiscus Alley shop is a real estate holding controlled by Topa Equities (V.I.), whose president William S. Anderson sits on the VIACC syndicate's board of directors.
For information on ordering official Virgin Islands America's Cup Team merchandise, contact us.
For information on the Virgin Islands America's Cup Challenge, contact Steve Morton, V.I. Operations Manager, at
(809) 774-9090
Fax: (809) 777-5089
E-mail: 105036.1105@compuserve.com
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