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Why Starting Point is such a smart buy for advertisers:
The choice of busy professionals. Free to users, Starting Point combines the point and click convenience of an online service with the power of one of the best, most comprehensive search engines. No wonder so many busy, upscale professionals are making Starting Point their startup web page of choice, at home and work. Keyword triggered banner ads. Starting Point helps you zero in on your best prospects through banner ads triggered by the keywords users themselves enter to search the Internet. It's a great way to put your message squarely in front of those consumers most interested in what you have to offer. Directory categories that help yout target your message. With Starting Point you also can target your ad by placing it within any one of 12 immensely popular categories, covering everything from sports to entertainment to financial matters to travel and more. Result: you position your product or service to match up with specific audience interests. Exponential audience growth. Ranked in the top 10 of all web directories, Starting Point is one of the most linked sites on the Internet. With its marketing focus on the busy professional, Starting Point is winning over a large, highly targeted upscale audience. Free daily response tracking data. Focus your message. With Starting Point's advertising tracking tools, you get instant access to valuable tracking data - data that's updated daily. Log impressions, click throughs and click rates: by comparing them to Starting Point's averages, you know exactly how your message is performing. Additional improvements coming. Starting Point constantly improves and provides fresh content to keep users happy, enthusiastic and coming back for more. Look for new improvements coming to the Starting Point web site soon -- very soon.
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