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LEGO Pirates come to life on the Internet
- the LEGO Group launches its first "advertainment" game for children on the Internet
These days, if you want to attract the attention of children, advertising on TV and in magazines is no longer enough. That is why the first interactive LEGO game is being launched on the Internet, which is well on the way to becoming one of the most important media for contacting children in many countries all over the world.
The theme chosen for the game is LEGO Pirates. Players are invited to take part in a "Perilous treasure hunt in the Pirate Sea". The game has been designed for children between the ages of seven and 12. Its main aim is - in an entertaining way - to inspire them to play with their real LEGO bricks. So far, there is only an English-language version of the game, which can be found at the LEGO Group's Internet address: http://www.LEGO.com/play/pirate
Because of the Internet's limitations, the game pictures are comparatively simple in design. This eliminates long waits and the need for players to possess additional software.
There is no charge for playing, beyond the usual Internet connection cost. The game is thus not an integrated element in the LEGO Group's plans for the marketing of software for children. The first products under that project will be launched in 1997.
Further information:
Mads Nipper, Marketing Europe,
LEGO System A/S - tel. +45 75 33 11 88
© 1996 The LEGO Group |
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