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New 15,000m² LEGO factory and administration building in Korea

The LEGO Group's new factory and administration building in Korea will be inaugurated on Wednesday 23rd October 1996. The new facilities, which are in Ichon, Kyonggi Province, approx. 60 kilometres south-east of Seoul, are being opened just under two years after construction began in December 1994. The project represents an investment of almost DKK 200 million.

The new complex has an area of just over 15,000 m², to which has to be added the 2,500 m² warehouse built on the site in 1993. LEGO Korea Co. now has 17,500 m² of buildings on a 38,000 m² site (an area equivalent to some eight football pitches) in an area of great natural beauty on the outskirts of Ichon, optimally located in relation to the Korean motorway network.

Commenting on the opening Youn Ha Rhee, LEGO Korea's General Manager, said:
"The LEGO product, which dominates the worldwide construction-toy market, has been the leading international brand in Korea for many years."
"With the opening of our new advanced factory and offices in Ichon, we shall be in a position to give even better service and more enjoyment to consumers. We look forward to a future in which there is steadily growing success for both LEGO Korea and the Group as a whole."

LEGO factory in Korea

The buildings

The complex is divided as follows:
- production 5,000 m²
- warehousing, loading/unloading 4,000 m²
- administration, sales and joint facilities 3,500 m²
- basement, technical installations and machine room 5,000 m²

The administrative wing has three floors and the production area is on two floors.

The complex was designed by Søren Nørgaard Lauritzen, of the architectural firm Rudolf Lolk, of Esbjerg, Denmark. The main contractor was Sungwon Corporation, of Seoul, which handed over the completed building in September.

LEGO Korea Co. - background information

- the company, established in 1985, now has 290 employees, including 110 in the factory, which produces primarily for the Korean market

- production began in 1985, in a 3,700 m² factory in Kunpo, on the outskirts of Seoul, approx. 40 minutes' drive from the city centre. The first red, eight-stud LEGO bricks produced in Korea were moulded at 12.22 p.m. on 27th March 1985

- three newly acquired buses provide daily transport for employees between Ichon and various points in Seoul and the surrounding district. The journey takes approx. 1 hour in each direction

- Korea is today one of the LEGO Group's growth markets. In 1995, LEGO Korea Co. was ranked seventh in the group's international "Top 10" sales league

- the move to Ichon has gathered the activities in Korea under one roof, with the exception of the eight regional sales offices in Seoul and other major population centres.

© 1996 The LEGO Group
TM and ® Trademarks of the LEGO Group
Page updated October 21, 1996.
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