The Future

Rolls-Royce and Bentley Motor Cars Today

SALES SUCCESS

  • Third quarter retail sales for Rolls-Royce and Bentley Motor Cars continue steady growth, showing 18 per cent increase over the same period last year.
  • Rolls-Royce and Bentley has also increased its market share of the high luxury sector.
  • Demand for the Bentley Continental T, launched at Geneva '96, has exceeded all expectations - receiving worldwide acclaim from customers and the media
  • The flagship of the Rolls-Royce range of motor cars, the Park Ward was launched at the Geneva Salon in March, and orders received to date have already exceeded limousine production in any given year in the company's post war history
  • 97 MODEL YEAR

  • The launch in July of the new range of motor cars for 1997 has reinforced the already strong demand for motor cars in the first half of the year.
  • Increased performance, technological and styling changes have been in response to customer requirements and include:
  • INVESTMENT

  • There has been tremendous investment since 1993, with 30 Million Pounds for the under-the-skin changes at 94MY, a further 20 Million Pounds for the Bentley Azure, and 25 Million Pounds for 96MY.
  • Further investment in products in 1996 has reached 25 Million Pounds with the introduction of the 97MY range of motor cars and niche products launched at Geneva in March, including the Bentley Continental T, Bentley Turbo R Sport specifically for the European market and the flagship of the Rolls-Royce range of motor cars, the Park Ward.
  • With the support of parent compant, Vickers plc, there has been an unprecedented level of investment in the manufacturing facilities with a 40 Million Pound investment programme. This will include:
  • SPECIAL COMMISSIONS

  • More than 40 per cent of customers are now requiring special commissioning of their motor cars.
  • The company's design team are able to help customers visualise their special commission at the time of ordering and then call on the skills of Park Ward and Mulliner, coachbuilders to Rolls-Royce and Bentley to tailor their motor cars to their own particular requirement.
  • A themed choice may be the starting point for an individual commission - including Business, Entertainment and Technology Support Schemes.
  • Rolls-Royce Motor Cars Ltd is part of Vickers P.L.C., an international company based in the United Kingdom with a broad portfolio of products and technologies and a worldwide reputation for engineering exellence. Sales in 1995 were 1.14 Billion Pounds. The company employs 9,600 people all around the world.

    Vickers principal interests are: Rolls-Royce and Bentley motor cars; Cosworth high-efficiency automotive engines and precision castings; defence systems and equipment; marine propulsion and motion control systems; superalloys and components for the aerospace and automotive industries; and medical equipment.

    The Continental 'T'

    Azure

    Continental 'R'

    There will still probably be a few limited editions such

    as the Jack Barclay limited edition shown below which

    is now completely sold out

    Mulliner Park Ward Limousine

    Silver Dawn

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