News

For Immediate Release

CONTACT:   Bill Baker /
Jenifer O'Brien
(301) 731-9041


LAND ROVER REPORTS BEST NOVEMBER SALES EVER

Year-to-date sales up 21% for all models, eclipsing previous full year record


Lanham, MD (12/3/96) -- Land Rover North America, Inc. posted 2,172 sales during its best November, 3.1 percent ahead of the 2,107 posted in 1995, the previous best November. The company's line of premium four-wheel drive vehicles was led by Discovery, which posted 1,384 sales for the month, a 10.5 percent increase over a year ago. Year-to-date total for all Land Rover models is 20,772, 21 percent ahead of the 17,170 tally for the same period in '95, and surpassing the 1995 full year sales record of 20,026.

Charles R. Hughes, president, Land Rover North America, said, "We've set a new one-year sales record with our biggest sales month yet to go. Consumers are enthusiastically responding to the 1997 model Land Rovers, the best in the company's history, and our thirty-nine exclusive Land Rover Centres, which are a whole new automotive buying experience. All of our 100 dealers are well-stocked for December, which is traditionally our best sales month as buyers look for the safety and security of four-wheel drive during the winter snow season."

November also saw a new one-month sales record for the new Range Rover 4.0 SE and 4.6 HSE models, with 781 units sold.

SALES SUMMARY

  NOVEMBER '96
2,172 (+3.1%)
NOVEMBER '95
2,107
Y-T-D '96
20,772 (+21.0%)
Y-T-D'95
17,170
Range Rover 781 1 720 6,180 6,057
Defender 90 7 2 134 430 1,364
Discovery 1,384 1,253 14,162 9,749
1 Includes 4.6 HSE, 4.0 SE and '95 County Classic
2 Includes 1997 and 1995 model years

Land Rover North America, Inc. is a member of the Rover Group, Ltd., importing four-wheel drive vehicles manufactured by Land Rover in Solihull, England. The Rover Group is a wholly owned subsidiary of BMW AG.

BMW of North America, Inc. and Land Rover North America, Inc. are members of the BMW Group. The consolidated monthly U.S. sales totals for the two companies for November is 11,339 (BMW 9,167 and Land Rover 2,172) and consolidated year-to-date sales are 120,032 (BMW 99,260 and Land Rover 20,772).


 ###12/03/96