The Future






Rolls-Royce and Bentley
Motor Cars Today
SALES SUCCESS
Third quarter retail sales for Rolls-Royce
and Bentley Motor Cars continue steady growth, showing 18
per cent increase over
the same period last year.
Rolls-Royce and Bentley has also increased
its market share of the high luxury sector.
Demand for the Bentley Continental T, launched
at Geneva '96, has exceeded all expectations
- receiving worldwide acclaim from customers
and the media
The flagship of the Rolls-Royce range of motor
cars, the Park Ward was launched at the Geneva Salon in March, and orders
received to date have already exceeded limousine production in any given
year in the company's post war history
97 MODEL YEAR
The launch in July of the new range of motor
cars for 1997 has reinforced the already strong demand for motor cars in
the first half of the year.
Increased performance, technological and styling
changes have been in response to customer
requirements and include:
- The launch of the
Rolls-Royce Silver Dawn , a long wheelbase
replacement for the Silver Spirit.
- A 25 per cent
increase in power for the Rolls-Royce Silver
Spur and Bentley Brooklands.
- A security system
which has 18 programmable elements to suit
customers' personal requirements.
- The Bentley Turbo R adopts
long wheelbase as standard.
INVESTMENT
There has been tremendous investment since
1993, with 30 Million Pounds
for the under-the-skin changes at 94MY, a further 20
Million Pounds for the Bentley Azure, and
25 Million Pounds
for 96MY.
Further investment in products in 1996 has
reached 25 Million Pounds
with the introduction of the 97MY range of motor cars and niche products
launched at Geneva in March, including the Bentley
Continental T, Bentley Turbo R Sport specifically
for the European market and the flagship of the Rolls-Royce range of motor
cars, the Park Ward.
With the support of parent compant, Vickers
plc, there has been an unprecedented level
of investment in the manufacturing facilities
with a 40 Million Pound investment programme.
This will include:
- New body assembly hall
, in which Rolls-Royce Motor Cars will build their own bodies for the first
time in the company's history.
- Single assembly track
with feeder areas
- Test facilities
- shake rig, monsoon and rolling road.
SPECIAL COMMISSIONS
More than 40
per cent of customers are now requiring special
commissioning of their motor cars.
The company's design team are able to help
customers visualise their special commission
at the time of ordering and then call on the
skills of Park Ward and Mulliner, coachbuilders to Rolls-Royce and Bentley
to tailor their motor cars to their own particular requirement.
A themed choice may be the starting point
for an individual commission - including Business,
Entertainment and Technology Support Schemes.

Rolls-Royce Motor Cars Ltd is part of Vickers
P.L.C., an international company based in the United Kingdom with a broad
portfolio of products and technologies and a worldwide reputation for engineering
exellence. Sales in 1995 were 1.14 Billion
Pounds. The company employs
9,600 people all around the world.
Vickers principal interests are:
Rolls-Royce and Bentley motor cars; Cosworth high-efficiency automotive
engines and precision castings; defence systems and equipment; marine propulsion
and motion control systems; superalloys and components for the aerospace
and automotive industries; and medical equipment.


The Continental 'T'




Azure



Continental 'R'


There will still probably be a few limited
editions such
as the Jack Barclay
limited edition shown below which
is now completely sold out



Mulliner Park Ward
Limousine


Silver Dawn



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