News

For Immediate Release

CONTACT:   Bill Baker /
Jenifer O'Brien
(301) 731-9041


LAND ROVER REPORTS OCTOBER SALES

Year-to-date sales up 23.5% for All Models


Lanham, MD (11/1/96) -- Land Rover North America, Inc., posted sales in October for its line of premium British-built four-wheel drive vehicles. The popular Land Rover Discovery posted 1,358 sales for the month, a 50.2 percent increase over a year ago. Year-to-date total for all Land Rover models is 18,600, 23.5 percent ahead of the 15,063 tally for the same period in '95.

Charles R. Hughes, president, Land Rover North America, said, "We've had an excellent sell-down of our '96 model year, and we'll have the pipeline well-filled with '97s during November and December."


SALES SUMMARY
  OCTOBER '96 OCTOBER '95 Y-T-D-'96 Y-T-D '95
  1,877 (+12.1%) 1,675 18,600 (+23.5%) 15,063
Range Rover 1 518 607  5,399 5,337
Defender 90 2    1 164    423 1,230
Discovery 1,358 904 12,778 8,496
 
1 Includes 4.6 HSE, 4.0 SE and '95 County Classic
2 1995 model year


Land Rover North America, Inc., is a member of the Rover Group Ltd., importing four-wheel drive vehicles manufactured by Land Rover in Solihull, England. The Rover Group is a wholly-owned subsidiary of BMW AG.


LR9710###11/01/96