News


For Immediate Release

CONTACT:
Bill Baker /
Jenifer O'Brien
(301) 731-9041


LAND ROVER REPORTS BEST AUGUST SALES EVER


Discovery sales up 53% over August '95

Lanham, MD (9/4/96) - Land Rover North America, Inc. posted 2,140 sales in August for its line of premium British-built four-wheel drive vehicles. Discovery, which has a base price below $30,000, posted 1,577 sales for the month, a 53 percent increase over a year ago. Year-to-date total for all Land Rover models is 14,521, 21.4 percent ahead of the 11,957 tally for the same period in '95.

Charles R. Hughes, president, Land Rover North America, said, "A lease program offering free maintenance, no security deposit, and the first month's payment paid for the customer has proved to be very attractive to Discovery buyers. The program continues through September 30."

SALES SUMMARY

AUGUST '96
2,140 (+21.7%)
AUGUST '95
1,758
Y-T-D '96
14,521 (+21.4%)
Y-T-D '95
11,957

Range Rover1 556 570 4,355 4,323
Defender 902 7 157 420 902
Discovery 1,577 1,031 9,746 6,732

1Includes 4.6 HSE, 4.0 SE and '95 Country Classic
21995 model year

Land Rover North America, Inc., is a member of the Rover Group Ltd., importing four-wheel drive vehicles manufactured by Land Rover in Solihull, England. The Rover Group is a wholly-owned subsidiary of BMW AG.

For information about the dealer nearest you, contact Land Rover North America at 1-800-FINE-4WD or http://www.LandRover.com.


LR9645###09/04/96