News

For Immediate Release

CONTACT:   Bill Baker /
Jenifer O'Brien
(301) 731-9041


LAND ROVER REPORTS FEBRUARY SALES

Lanham, MD (3/3/97) - Land Rover North America, Inc. reported February sales of 1,394 units. This compares to 1,904 units sold during the same month in 1996.

SALES SUMMARY

  FEBRUARY '97
1,394 (-26.8%)
FEBRUARY '96
1,904
Y-T-D '97
2,819 (-26.9%)
Y-T-D '96
3,854
Range Rover* 530 605 1,072 1,241
Defender 90 88 145 283 315
Discovery 776 1,154 1,464 2,298

* includes 4.6 HSE and 4.0 HSE

Land Rover North America, Inc. is a member of the Rover Group of Companies, importing vehicles manufactured by Land Rover, Solihull, England. The Rover Group is a wholly-owned subsidiary of BMW AG.


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