News

For Immediate Release

CONTACT:
Bill Baker /
Jenifer O'Brien


LAND ROVER REPORTS SECOND BEST MONTH EVER


Discovery sales up 94.7% over September '95

Lanham, MD (10/01/96) - Land Rover North America, Inc. posted 2,202 sales in September for its line of premium British-built four-wheel-drive vehicles. Discovery, which has a base price below $30,000, posted 1,674 sales for the month, a 94.7 percent increase over a year ago. Year-to-date total for all Land Rover models is 16,723, 24.9 percent ahead of the 13,388 tally for the same period in '95. It was the second best sales month ever, exceeded only in December 1995.

Charles R. Hughes, president, Land Rover North America, said, "We are heading into our strongest selling period on the crest of record sales and with the best supply of Land Rover products we've ever had."


SALES SUMMARY
  SEPTEMBER '96 SEPTEMBER '95 Y-T-D-'96 Y-T-D-'95
  2,202 (+53.9%) 1,431 16,723 (+24.9%) 13,388
 
Range Rover1 526 407 4,881 4,730
Defender '902 2 164 422 1,066
Discovery 674 860 11,420 7,592
1Includes 4.6 HSE, 4.0 SE and '95 County Classic
21995 model year

Land Rover North America is a member of the Rover Group Ltd., importing four-wheel drive vehicles manufactured by Land Rover in Solihull, England. The Rover Group is a wholly owned subsidiary of BMW AG.

For information about the dealer nearest you, contact Land Rover North America at 1-800-FINE-4WD or http://www.LandRover.com.


LR9654###10/01/96