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CONTACT:
Laura Layton /
Russ Williams
404-816-2037
Bill Baker/Jenifer O'Brien
301-731-9041
LAND ROVER TReK CHAMPIONSHIPS TO CHALLENGE REGIONAL FINALISTSATLANTA, October 4, 1996 -- The five Land Rover North America TReK '96 regional winning teams are preparing to face the challenge of the TReK '96 Championships on Saturday, October 5th.
Land Rover North Point/GA; Land Rover Glen Cove/NY; Pioneer Centres of San Diego/CA; Land Rover Denver East/CO and Lawrence Park Motors/Canada will contend for the title of Land Rover TReK '96 Champion.
After a weeks break, the teams and their centres have geared-up for the challenge with extra runnning, biking and polishing their knowledge of the event requirements and Land Rover Discovery XD.
In the spirit of competition and good sportsmanship, even the retailer presidents are getting involved. A recent e-mail from Stewart Morrison, president, Land Rover Glen Cove, NY to Joe Rich, general manager of Land Rover North Point, GA read, "We like to eat bagels, but we'll eat your peanuts."
Thirty-one teams from Land Rover retailers across the U.S. and Canada gathered this week and competed in grueling 12-hour trials that included running, driving, canoeing and mountain biking as well as a ropes course designed by world-renowned alpinists.
The final five regional teams, representing the Northeast, Northwest, Southeast and Southwest U.S. and Canada, will compete for round trip tickets to London via Virgin Atlantic Airways, co-sponsor of Land Rover TReK '96. The TReK winners will go home with the championship trophy which they will keep for one year before relinquishing it to the TReK '97 winner.
"At Land Rover, we constantly strive to produce product experts," said Charles R. Hughes, president, Land Rover North America, Inc. "The competitive pressures, excitement and challenges of TReK '96 have certainly helped develop enthusiasm and product knowledge among our retail partners, and we know that our customers will benefit from the teams' experiences."
TReK '96 is a competitive field event designed to allow Land Rover's retail associates to experience four-wheel drive adventure while testing their off-road skills and brand knowledge.
Coverage of the TReK finals will appear in a one hour TV-special on espn2 on Sunday, November 3rd from 7-8 p.m. EST. Land Rover TReK is being held at Little Creek Farms, an off-road training complex 50 miles east of Atlanta, developed by Atlanta Land Rover retailer Mark Hennessy. Web site updates of TReK '96 can be found at http://www.LandRover.com.
Land Rover TReK '96 is sponsored by Land Rover North America of Lanham, Maryland, which sells the Range Rover, Discovery and Defender four-wheel drive vehicles.
Land Rover North America, Inc., is a member of the Rover Group of Companies, importing vehicles manufactured by Land Rover, Solihull, England. The Rover Group is a wholly-owned subsidiary of BMW AG.
LAND ROVER TReK '96 REGIONAL FINALISTS
SOUTHEAST Land Rover North Point
Alpharetta, Georgia
Team Members:
Brian Adams - Dawsonville
David Croot - Roswell
Paul Zeman - Atlanta
SOUTHWEST Pioneer Centres of San Diego, Inc.
San Diego, California
Team Members:
Shawn Lawler - San Diego
Bob Smith - La Mesa
Larry Suarez - San Diego
NORTHEAST Land Rover Glen Cove
Glen Cove, New York
Team Members:
Matt Federico - Smithtown
Phil Schaaf - Shirley
Kevin Sweeney - Cold Spring Harbor
CANADA Lawrence Park Motors
Toronto, Ontario
Team Members:
Brad Dumencu - Toronto
Russell George - Everett
Colin Smith - Stouffville
NORTHWEST Land Rover Denver East
Aurora, Colorado
Team Members:
Craig Dennis - Aurora
Greg Weiler - Englewood
Greg Winch - Littleton
### 10/04/96