News

For Immediate Release

CONTACT:   Bill Baker /
Jenifer O'Brien
(301) 731-9041


LAND ROVER REPORTS JANUARY SALES

Lanham, MD (2/4/97) -- Land Rover North America, Inc. posted 1,425 sales in January as compared to January 1996, when 1,950 units were sold, the best January in the company's history.

SALES SUMMARY

  JANUARY '97
1,425 (-26.9%)
JANUARY '96
1,950
Y-T-D '97
1,425 (-26.9%)
Y-T-D '96
1,950
Range Rover* 542 636 542 636
Defender 90 195 170 195 170
Discovery 688 1,144 688 1,144

* includes 4.6 HSE and 4.0 HSE

BMW of North America, Inc. and Land Rover of North America, Inc. are members of the BMW Group. The consolidated monthly U.S. sales total for the two companies for January is 9,673 (BMW 8,248 and Land Rover 1,425).

Land Rover North America, Inc. is a member of the Rover Group of Companies, importing vehicles manufactured by Land Rover, Solihull, England. The Rover Group is a wholly-owned subsidiary of BMW AG.


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