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CONTACT: Bill Baker /
Jenifer O'Brien
(301) 731-9041
LAND ROVER REPORTS JANUARY SALES
Lanham, MD (2/4/97) -- Land Rover North America, Inc. posted 1,425 sales in January as compared to January 1996, when 1,950 units were sold, the best January in the company's history.
SALES SUMMARY
JANUARY '97
1,425 (-26.9%)JANUARY '96
1,950Y-T-D '97
1,425 (-26.9%)Y-T-D '96
1,950Range Rover* 542 636 542 636 Defender 90 195 170 195 170 Discovery 688 1,144 688 1,144 * includes 4.6 HSE and 4.0 HSE
BMW of North America, Inc. and Land Rover of North America, Inc. are members of the BMW Group. The consolidated monthly U.S. sales total for the two companies for January is 9,673 (BMW 8,248 and Land Rover 1,425).
Land Rover North America, Inc. is a member of the Rover Group of Companies, importing vehicles manufactured by Land Rover, Solihull, England. The Rover Group is a wholly-owned subsidiary of BMW AG.
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