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Both the display and attribute information are optional entries. Display information includes facts about your content such as the title, author, copyright, rating, and description. Users see this information in Windows Media Player when viewing your content.
Attributes contain information about the content that you want to include in the encoded stream such as the creation date, source file, editor’s name, and so on. You can extract these attributes by using search tools or other custom applications that are built using the Windows Media Format 7.1 SDK.