Notes and Related Resources
[Donna L. Hoffman] and [ Thomas P. Novak]
[Owen Graduate School of Management]
[Vanderbilt University], [Nashville, TN ]
- Potter, Edward (1994), WELL Topic "Commercialization of the World Wide Web" in the Internet conference on the WELL. November 16.
- Verity, John W. and Robert D. Hof (1994), "The Internet: How it Will Change the Way You do Business," Business Week, November 14, 80-86, 88.
- [ "Marketing in Computer-Mediated Environments: Conceptual Foundations"] (1994), Donna L. Hoffman and Thomas P. Novak.
- ["Commercializing the Information Superhighway: Are We in for a Smooth Ride?"] (1994), Donna L. Hoffman and Thomas P. Novak.
- The Medium is the Market - our CME discussion thread at HotWired.
