New research is reported daily in the dynamic field of food and nutrition. The volume of reports, and sometimes controversy, makes it increasingly difficult for journalists, health professionals and other to keep abreast of the latest scientific information in the field.
The wealth of data on food and nutrition presented at technical meetings and published in professional journals often doesn't reach these opinion leaders who significantly shape food policy.
Consumers today also are more aware of the relationship between diet and health. They genuinely desire information about food safety and nutrition so they can make informed decisions about the foods they eat.
But even the most interested consumers are faced with a complex maze of technical articles, conflicting stories and outright misinformation. Too often, they become confused and alienated, trusting neither food manufacturers, government nor science itself. Food choices become based on misperceptions of "good and bad" foods, rather than what constitutes a healthy approach to diet and lifestyle.
Information about the safety of the food supply and the role of nutrition in health must be communicated clearly to the general public and opinion leaders who consumers depend on for factual information.
IFIC's outreach program is based on ongoing partnerships and personal relationships that have earned credibility within the top ranks of scientific, health and consumer media; allied health and medical organizations; the academic community; and other special interest groups related to food and nutrition.
These relationships allow IFIC to:
Formed in 1985, IFIC's programs and activities are supported by a number of leading food and beverage companies.
The Council employs a full-time staff in Washington, D.C., with scientific, nutrition, communications and public affairs expertise. Working relationships also are maintained with allied organizations around the world that provide food and nutrition information.
IFIC plays no role in the marketing of individual ingredients or products, nor are its programs designed to benefit any particular companies. IFIC's membership spans many companies participating in various trade associations; the Council does not represent any particular trade or industry.
In 1990, the IFIC Foundation was incorporated as a nonprofit organization to further promote the exchange and dissemination of scientifically-based information on food safety and nutrition. The Foundation is guided by a board of trustees, the majority of which are public members.
IFIC's mission is to serve as the critical link between the scientific community, food manufactures, health professionals, government officials and the news media. With clear, factual information as the cornerstone, these groups have the tools to build better understanding of nutrition and food safety issues for the benefit of the consuming public.
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