Message in a bottle: Who!
Who do YOU want to pop your cork - someone who'll like the beverage? Mebbe you want to get folk who won't? Either way to succeed you have to define your target audience.

The clearer the target the better the chance of a hit. . . .

The whole world and it's auntie - NO CHANCE!

image of crowd of extremely disparate folk and nationalities.

Wee Aggies big brother? - PSYCHE HIM OUT!image of Aggies wee brother, what else did you expect?

Define your target audience in your terms - Age, Literacy, Pain, Religion, Handicap, Size, Hobby, Rage, Pitifulness and so on.

Advertisers pick on you carefuly - just watch them.

X files versus Coronation St. versus Reeves and Mortimer
There's a million worlds out there, trouble is everyone thinks everyone elses is not too dissimilar from their own. What's your world like compared to your worst relative's?


Work Hard Watch Out!

Work hard to watch out for those lots of little slips twixt lip and ear. What you think you say is often not what you actually say.

WORSE!

What people take in is often not what they hear.mental pictures of chat up conversation showing total mis-communication.

When your done with your message, take your brain out and study your work with the maximum amount of ignorance you can bring to bear on it. Maybe then you will see wonderful examples of mis-communication

What Why Hook Chop Dog To start