When you create a new report from scratch, you can choose from one of three basic report types. These are:
Fields arranged across report (see Type of report: horizontal fields)
Fields arranged down report (see Type of report: vertical fields)
Labels (see Labels in reports)
Once the report is created, based on one of the three types, it is likely that you will want to edit it to suit your own purposes. For instance, you can rearrange fields, display some fields and hide others, choose whether to display labels, resize sections, etc. and, of course, insert graphics, other fields and text.
See: