Going
to the Boss
All
such aids we have seen advise you to go to the Chief Executive direct with your problem.
Congratulations, you are probably the 2,398th person this week to do so. Unless you actually have pictures of the CEO in a compromising situation, one of his (many) assistants will pass your complaint to the 'customer services' department along with every other complaint letter he has personally received.
You will get a standard acknowledgement, and the company will be able to ignore your complaint safely for several weeks because you have gone outside 'normal channels'
Going to the Press
Similar
comments apply. Everyone
Going Berserk
We
have all read the heartwarming stories of giant billboards, handcuffs, stink bombs, and showers of *agrictultural substances* with which various customers have made their feelings all too apparent.
Using any of these methods, or others much less extreme immediately brands the customer a 'crank', no matter how much sneaking sympathy everyone else feels. If your measures don't work you will have handed the opposition a PR gift - clearly you are not a person they can deal with sensibly.
Being outrageous can work - the only problem is that if it does work you are probably a hero. If it doesn't work you are definitely a crank. Try the soft approach first.
DON'T
Get
mad - GET EVEN.
Some of our DataSheets deal with complaints topics, and regulatory systems. Browse what we have - if what you see doesn't answer your problems, let us know!
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