Previously if a professional wanted to use a photograph for use in a brochure, magazine or book he had two options; either commission a photographer to create something specific or negotiate with a photo library to use a photograph for a limited purpose. Both options could be time consuming and, perhaps, expensive.
Royalty free changed the market. Designers and art directors can now buy images from royalty free agencies whether individually or in bulk form on CD. The price is fixed so there is no lengthy negotiation process. With CD's costing, on average, £200 for 100 images the price also compares favourably with traditional photo libraries. Any image from a royalty free agency can be used over and over again by the purchasing organisation.
Along with the obvious price and licensing benefits the other huge advantage is that royalty free images are available in digital format, either via the web or in CD form. All images are pre-scanned and meticulously colour corrected and are available in a variety of resolutions allowing the designer to choose the most appropriate file size to utilise. All this attention to detail speeds up production times in an era of increasingly tight deadlines.
Image 100 is a European organisation that leads the market in the royalty free industry. 45 CD's are available for purchase, each with 100 images. 60 new CD's will be released in the year 2000. Every shot is model released and clear for commercial use. Single images can be purchased from Image 100's website. Every image has been produced specifically for the top end of the royalty free market, the quality is top of the range.
The growth of the Internet and desktop publishing has driven demand for top quality, easily attainable photography. Royalty free, and Image 100 in particular, means that every user of imagery will be able to afford the very best.
With over 20 years experience of the traditional photo library business the staff of Image 100 understands what makes an image commercially exciting.
When we entered the royalty free market we wanted to create a product that was as exciting as a commissioned photograph and as accessible as an image from a photo library. We also wanted a product that was incredibly competitive price wise and at the cutting edge of technologically. We wanted to make commercial photography an option for every web designer and creative user of photography. Right the way from a West End ad-agency to a church newsletter.
When our web site launched at the same time as our first 45 CDs we thought we had pretty much reached our goals. All 4500 of the initial images available on CD are at the top end of the royalty free market and at least as good as the material in the majority of photo libraries. Anybody can now afford to use top quality photography.
Please enjoy using these images courtesy of PC Direct and Image100; for a wider search please access our web site.
The original five free images are in the s\product\image100\free5 directory on the CD. They are in TIF format and you will need a suitable viweing program to access them. Reduced size versions can be seen on the last 5 tabs below.
Image 100 3 Soho St London W1V 5FA (T) 0171 434 1661 (F) 0171 434 1663 www.image100.com