PlanIT Marketing Plan
As businesses operate in an increasingly dynamic and complex business
environment the role of marketing is becoming increasingly important.
In order to be successful, businesses are having to follow the
marketing concept and develop product offerings that satisfy the
needs and wants of consumers more effectively than their competitors.
Marketing is a complex task which incorporates many interrelating
parts that interface with consumers, the market place and the actions
of competitors. Every company needs a marketing plan to help examine
their strengths and weaknesses, and compete successfully by planning
for the future.
Writing a marketing plan can be a difficult and time-consuming task.
PlanIT Marketing Plan has been written and designed to take the pain
out of it. There are many marketing books and software packages
available today that claim to help and guide you through the process
of writing your marketing plan. Most of these, however, cloud the
issue by trying to tell you what to do. They also assume that future
economic, business and marketing trends are known, although it is
important that you take a strategic approach to writing a marketing
plan and react to and exploit new information as it is required. At
PlanIT Software we make the assumption that you know best. You know
your business and products, your customers, your competitors, the
environment in which you operate, and your marketing objectives. All
you want to know is how to write a good marketing plan and PlanIT
Marketing Plan will help you do that.