PlanIT Marketing Plan


As businesses operate in an increasingly dynamic and complex business environment the role of marketing is becoming increasingly important. In order to be successful, businesses are having to follow the marketing concept and develop product offerings that satisfy the needs and wants of consumers more effectively than their competitors. Marketing is a complex task which incorporates many interrelating parts that interface with consumers, the market place and the actions of competitors. Every company needs a marketing plan to help examine their strengths and weaknesses, and compete successfully by planning for the future.

Writing a marketing plan can be a difficult and time-consuming task. PlanIT Marketing Plan has been written and designed to take the pain out of it. There are many marketing books and software packages available today that claim to help and guide you through the process of writing your marketing plan. Most of these, however, cloud the issue by trying to tell you what to do. They also assume that future economic, business and marketing trends are known, although it is important that you take a strategic approach to writing a marketing plan and react to and exploit new information as it is required. At PlanIT Software we make the assumption that you know best. You know your business and products, your customers, your competitors, the environment in which you operate, and your marketing objectives. All you want to know is how to write a good marketing plan and PlanIT Marketing Plan will help you do that.