You can customize the way the Keywords and URLs are shown in your reports:

In the Project Settings dialog, go to the Keywords tab, click on the Index table header to sort the keywords by index and then change their position by moving them up or down using the  ,    buttons.

You can also move a keyword to the top or bottom of the list by using the  ,    buttons.

To make the keywords appear in this order in your reports, edit your report (using the Edit Reports -> Overview menu) and change the sorting order for Keywords to "Project Settings".