Fravia's Messageboard ~ Moderated
a scientific publication!
Monday, 05-Apr-99 23:59:54

Recently i came across a reference to an academic paper (written by a cognitive scientist) that analyzes traffic patterns in grocery stores.
haven't found an electronic version available so here is the hard version info:

a quote about it: "the layout of the supermarket itself with the orderly arrangement of items on teh shelf is the ultimate icon of the shopping list. Regular shopprrs develop routine trajectories through this space, thus creating a sequence of reminders of items to buy." context of this quote is a discussion about cognitive artifacts -- technology and its impact on the way we reason.

article:
lave, J., M. Murtaugh, O. de la Rocha (1984). "the dialectic of arithmetic in grocery shopping" printed in
B. Rogoff and J. Lave "everyday cognition: its development in social context" cambridge, MA: harvard university press, pps 67-94

(notice the publication year of article in question. ;)

-CG

curious george