Fravia's Messageboard ~ Moderated
Re: Re: well, read this... ;)
Friday, 02-Apr-99 04:27:14
This may interest some, but it's not so much.
In supermarket tricks of the trade, there are a few things that aredesigned for sure sell, but you know this already.
On with the examples.
1)Grocery stores (and others)
a. all the most expensive items are in the middle shelves (from top to bottom).
b. Top shelf is for slow selling items,like things that people don't use often.( in most cases)
c. The cheaper items (those that don't produce as much profit, are on the bottom shelf.
Why? Because people see the stuff in the middle shelves first. Most people unconsciously, don't like to bend down, of reach over their heads while shopping. (for what ever reason, lazy, self-conscious, get-out-quick type shopping)
2. Fruits and vegetables are presented in colourful arrays, to attract attention.
also an addendum to a prior posts (oranges are green) Most fruit ,esp. in the US, are picked slightly green (not quite ripe).
This is for the purpose of transporting them before they become too ripe before they get to the shelves. (and to prevent bruising, crushing) This is where the food colouring comes in. If an orange doesn't look orange, tomato isn't red, etc, it doesn't sell. Also, most of your smooth skinned items (apples, cucumbers) have a wax coating on them so they "polish" up well.(make shiny) Also have you noticed how crisp and fresh
the veggies look? They spray them with water often, not just to keep them fresh, but so they will look fresh. (Take lettuce that's past it's prime, spray it with water. notice the difference.
3. All spur-of-the-moment items are near the check-out counter.(chewing gum, rag-sheets (National Inquirer,etc), key chains, and tons of other stuff).
4. Radio Shack (TM) has a sales tactic that makes them lots of money. If a person buys, say a length of coax cable they are required to ask "do you need connector ends for that? Do you need a set of crimpers to go with that?", etc.
You buy a Radio, "Do you need batteries?"
They make more money on these small items, than they do on someone buying a Stereo set or Computer.
5. Ad's. Picture the item in the ad 'bigger than life'. Colours also affect purchase/interest.
Use Yellow, Orange and Red. They tend to sell an item better. Take a look at you TIDE(tm) washing detergent. See how many items in the soap department, have immulated their scheme.
6. Constant reminders. Repeated ads on tv and radio. Loud background music/noise. Appeal to the youthful side of us.
Well, that's all the rambling I'll do. Just some info that will help you be aware of things while your shopping.
There are more examples I know, but just can't recall them at this time.
Thnx for yer time.
Psyko
Psyko