Ad Summary*

To display the Ad Summary for a specified period of time, highlight Ad Summary in the first list box, select the desired time period in the second list box and click on the Enter button.

The Ad Summary presents the Ad title (defined by the user in the Options screen), the Last Clickthrough, the number of Impressions and Clickthroughs (with the percentage of total Impressions and Clickthroughs) and the Clickthrough Rate for the top ten ads viewed by visitors of a web site for the selected time period.

To view the next ten ads, click on the highlighted "Next 10" located at the end of the report. To view the last ten ads, click on the highlighted "Last 10" located at the end of the report. To view the previous ten ads, click on the highlighted "Previous 10" located at the end of the report. To view the first ten ads, click on the highlighted "First 10" located at the end of the report. To view all of the ads, click on the highlighted number of total ads ("Ads represented: 10 out of xxx", where xxx = Total Ads).

To view the actual ad, click on the highlighted Ad title. To get detailed information about each ad impression (view), click on the corresponding highlighted number of Impressions. This Impression Breakdown contains information about the Date and time of the impression, the Host, the Referrer, the Browser and the Platform for the specified ad. To get detailed information about each ad clickthrough, click on the corresponding highlighted number of Clickthroughs. This Clickthrough Breakdown contains information about the Date and time of the clickthrough, the Host, the Referrer, the Browser and the Platform for the specified ad.



* - Only available in NetTracker 3.5 Professional and NetTracker 3.5 Enterprise