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Traffic on the Internet is highly unpredictable, and this can make for varied experiences when you must rely on the Internet for delivery of media. To create a consistent experience when receiving streaming media, Windows Media provides intelligent streaming.
Intelligent streaming is a way of creating a stream so that when it is streaming, the file detects network conditions and adjusts the properties of the stream to maximize quality. This means that the highest-quality stream is delivered to you, regardless of network conditions. Intelligent streaming depends on media being encoded at multiple bit rates. This gives Windows Media Player a variety of video streams to switch to when available network bandwidth fluctuates.